Posting on LinkedIn: For Job Seekers

6/10/2022

Using LinkedIn While Job Searching

For many job seekers, LinkedIn is a key component of finding a new job. Sharing content on LinkedIn is a great way to engage with your connections, add value to your existing professional relationships, and promote who you are and what you know. However, currently only about 1% of LinkedIn Users ever post anything at all.

What Gets In The Way?

When I've asked people what is stopping them from posting on LinkedIn, the overwhelming answer is "I don't know what to post." Like with most everything in life, it comes down to your overall goals for using LinkedIn. For job seekers, the overarching goal is to find a new professional position. There are many ways that LinkedIn can help with that. In general, I suggest using LinkedIn to promote who you are as a person, and as a professional, and demonstrate the value that you bring you’re your industry and individuals with who you connect.

Types of Posts

You don't have to write a long, original manifesto to post on LinkedIn and make an impact. Here are examples of what you can post on LinkedIn that will help you in your job search efforts:

Showcasing your expertise
You as a person
Inspirational content
Promoting others
You doing things
Your work samples
Sharing insights
Sharing opportunities and resources

Let's look at some examples that I have posted on LinkedIn.

Showcasing Your Expertise

Who are you professionally? What are your skills? What do you bring to the table as a possible employee of a given company? For me, my skills include training leadership, instructional design, project management, technical writing, facilitating classes, and more.

You as a Person

Who are you? What is it like to work with you? What are your interests? What do you care about? For me, I love helping people to succeed. I love removing obstacles so people can be successful. I enjoy board games, inline skating, my cats, my family, and a good cup of coffee. I am also kind of a nerd.

Inspirational Content

What picks you up when you are down? What insights struck you? What motivates you? For me, I love quotes about the value of lifelong learning, self care, and shifting your mindset.

Promoting Others

Who inspires you? Who do you learn from? Who shared an awesome resource that benefitted you? For me, I enjoy finding awesome people to learn from and sharing useful articles with others who might also find them helpful.

You Doing Things

What do you do? What did you write? How do you volunteer? For me, I lead classes, go to professional development meetings, deliver webinars, inline skate, and hike.

Your Work Samples

What projects do you work on? What do you write? What content to you create? What experiences have you learned from? For me, I teach custom webinars, write blog articles, assist other instructors, and design learning.

Sharing Insights

What have you learned about your chosen profession? What's a tip you like to share? What's your go-to strategy for solving a problem? What's something unique you have noticed? For me, I make observations, see unique solutions to common problems, or see how training and learning are out there in the world.

Sharing Opportunities and Resources

What problems can you help people solve? Who do you know who is a go to person for a given topic? What is a solution you learned about from a common problem? For me, I share information for people who want to get into corporate training, share job search resources, point people towards people who share topic-specific content.

What Do You Think?

What do you post on LinkedIn? What content do you like seeing on LinkedIn? Share your thoughts in the comments.

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