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Posting on LinkedIn: For Job Seekers

6/10/2022

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Using LinkedIn While Job Searching

For many job seekers, LinkedIn is a key component of finding a new job. Sharing content on LinkedIn is a great way to engage with your connections, add value to your existing professional relationships, and promote who you are and what you know. However, currently only about 1% of LinkedIn Users ever post anything at all.  
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What Gets In The Way?

When I've asked people what is stopping them from posting on LinkedIn, the overwhelming answer is "I don't know what to post." ​Like with most everything in life, it comes down to your overall goals for using LinkedIn. For job seekers, the overarching goal is to find a new professional position. There are many ways that LinkedIn can help with that. In general, I suggest using LinkedIn to promote who you are as a person, and as a professional, and demonstrate the value that you bring you’re your industry and individuals with who you connect. 

Types of Posts

You don't have to write a long, original manifesto to post on LinkedIn and make an impact. Here are examples of what you can post on LinkedIn that will help you in your job search efforts:
  • Showcasing your expertise
  • You as a person
  • Inspirational content
  • Promoting others
  • You doing things
  • Your work samples
  • Sharing insights
  • Sharing opportunities and resources

​Let's look at some examples that I have posted on LinkedIn.

Showcasing Your Expertise

Who are you professionally? What are your skills? What do you bring to the table as a possible employee of a given company? For me, my skills include training leadership, instructional design, project management, technical writing, facilitating classes, and more.
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You as a Person

Who are you? What is it like to work with you? What are your interests? What do you care about? ​For me, I love helping people to succeed. I love removing obstacles so people can be successful. I enjoy board games, inline skating, my cats, my family, and a good cup of coffee. I am also kind of a nerd.  
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Inspirational Content

What picks you up when you are down? What insights struck you? What motivates you? For me, I love quotes about the value of lifelong learning, self care, and shifting your mindset. 
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Promoting Others

Who inspires you? Who do you learn from? Who shared an awesome resource that benefitted you? For me, I enjoy finding awesome people to learn from and sharing useful articles with others who might also find them helpful.
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You Doing Things

What do you do? What did you write? How do you volunteer? For me, I lead classes, go to professional development meetings, deliver webinars, inline skate, and hike. 
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Your Work Samples

What projects do you work on? What do you write? What content to you create? What experiences have you learned from? For me, I teach custom webinars, write blog articles, assist other instructors, and design learning.
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Sharing Insights

What have you learned about your chosen profession? What's a tip you like to share? What's your go-to strategy for solving a problem? What's something unique you have noticed?  For me, I make observations, see unique solutions to common problems, or see how training and learning are out there in the world. 
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Sharing Opportunities and Resources

What problems can you help people solve? Who do you know who is a go to person for a given topic? What is a solution you learned about from a common problem? For me, I share information for people who want to get into corporate training, share job search resources, point people towards people who share topic-specific content. 
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What Do You Think? 

What do you post on LinkedIn? What content do you like seeing on LinkedIn? Share your thoughts in the comments. 

Learn More

  • How to Build an Amazing LinkedIn Profile
  • The 31 Best LinkedIn Profile Tips for Job Seekers
  • Brenda Peterson on LinkedInwww.linkedin.com/in/brendalearns/
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    Brenda is an adaptable learning & development leader, innovative instructional designer, and job search coach. 

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