Network Building in the Beforetimes
Pre-pandemic, "networking" typically meant attending in-person events, shaking a few hands, and having a somewhat meaningful conversation with another human. While some of those in-person opportunities are intermittently available, large group events are more the exception than the norm. As with other lessons learned on adapting to remote work, the way we build our professional networks also has to adapt.
Enter the Webinar
Like many people, I have attended (and delivered) approximately a bijillion online meetings, trainings, and interactive instructor-led sessions over the last little bit. I've been approaching these sessions with a mind towards not just attending, but also making new connections. The process is different, but I realized that I've actually managed to connect with more people (and often form more meaningful connections), that I sometimes do working a room. As someone who runs introverted and communicates effectively in writing, this was an opportunity to turn webinars into a bonus network building exercise.
Finding Possible Connections
When attending a webinar where interaction was promoted, I made sure to participate. I also noted other attendees (sometimes taking screen shots of the participant pane) and what contributions each person made. After the session, I would use those details to follow up on those fledgling connections on LinkedIn.
Researching Potential Connections
After attending a webinar, here is my process for adding new LinkedIn connections:
Key Components of a Connection Request
Personalizing connection requests is a great way to start building a relationship with a new professional contact.
Connection Request Examples
Here are a few examples of messages that you can use to invite people to connect. You have 300 characters total to use for personalizing connection requests.
Hi, Jen. I see we both attended today’s White Box Club meeting. I’m also in transition and seeking a new role in learning and development. Let's connect!
I'm also always up for a 30-minute "virtual coffee" meeting to discuss how we can help one another as we job search.
Hi, Jack. Great to interact with you a bit at this morning's Excellence Share. I love sharing ideas with fellow L&D professionals. Let's connect!
Hi, Javier. Welcome to the PACT organization! I know I personally appreciate everything I learn from this awesome group of people. Since you mentioned that you are job searching, be sure to check out The White Box Club on Meetup to help you as you find your next role.
Keep in touch!
After The Initial Connection
How do you further nurture that relationship? Here are a few ideas.
What Do You Think?
What are your strategies for building your network online.
Brenda is a dynamic training & development leader & innovative learning experience designer.