For many job seekers, LinkedIn is a key component of finding a new job. Sharing content on LinkedIn is a great way to engage with your connections, add value to your existing professional relationships, and promote who you are and what you know. However, currently only about 1% of LinkedIn Users ever post anything at all.  

When I've asked people what is stopping them from posting on LinkedIn, the overwhelming answer is "I don't know what to post." ​Like with most everything in life, it comes down to your overall goals for using LinkedIn. For job seekers, the overarching goal is to find a new professional position. There are many ways that LinkedIn can help with that. In general, I suggest using LinkedIn to promote who you are as a person, and as a professional, and demonstrate the value that you bring you’re your industry and individuals with who you connect. 

You don't have to write a long, original manifesto to post on LinkedIn and make an impact. Here are examples of what you can post on LinkedIn that will help you in your job search efforts:

• Showcasing your expertise
• You as a person
• Inspirational content
• Promoting others
• You doing things
• Your work samples
• Sharing insights
• Sharing opportunities and resources

​Let's look at some examples that I have posted on LinkedIn.

Who are you professionally? What are your skills? What do you bring to the table as a possible employee of a given company? For me, my skills include training leadership, instructional design, project management, technical writing, facilitating classes, and more.

Who are you? What is it like to work with you? What are your interests? What do you care about? ​For me, I love helping people to succeed. I love removing obstacles so people can be successful. I enjoy board games, inline skating, my cats, my family, and a good cup of coffee. I am also kind of a nerd.  

What picks you up when you are down? What insights struck you? What motivates you? For me, I love quotes about the value of lifelong learning, self care, and shifting your mindset. 

Who inspires you? Who do you learn from? Who shared an awesome resource that benefitted you? For me, I enjoy finding awesome people to learn from and sharing useful articles with others who might also find them helpful.

What do you do? What did you write? How do you volunteer? For me, I lead classes, go to professional development meetings, deliver webinars, inline skate, and hike. 

What projects do you work on? What do you write? What content to you create? What experiences have you learned from? For me, I teach custom webinars, write blog articles, assist other instructors, and design learning.

What have you learned about your chosen profession? What's a tip you like to share? What's your go-to strategy for solving a problem? What's something unique you have noticed?  For me, I make observations, see unique solutions to common problems, or see how training and learning are out there in the world. 

What problems can you help people solve? Who do you know who is a go to person for a given topic? What is a solution you learned about from a common problem? For me, I share information for people who want to get into corporate training, share job search resources, point people towards people who share topic-specific content. 

What do you post on LinkedIn? What content do you like seeing on LinkedIn? Share your thoughts in the comments. 

Pre-pandemic, "networking" typically meant attending in-person events, shaking a few hands, and having a somewhat meaningful conversation with another human. While some of those in-person opportunities are intermittently available, large group events are more the exception than the norm. As with other lessons learned on adapting to remote work, the way we build our professional networks also has to adapt.

Like many people, I have attended (and delivered) approximately a bijillion online meetings, trainings, and interactive instructor-led sessions over the last little bit. I've been approaching these sessions with a mind towards not just attending, but also making new connections. The process is different, but I realized that I've actually managed to connect with more people (and often form more meaningful connections), that I sometimes do working a room. As someone who runs introverted and communicates effectively in writing, this was an opportunity to turn webinars into a bonus network building exercise.

When attending a webinar where interaction was promoted, I made sure to participate. I also noted other attendees (sometimes taking screen shots of the participant pane) and what contributions each person made. After the session, I would use those details to follow up on those fledgling connections on  LinkedIn.

After attending a webinar, here is my process for adding new LinkedIn connections:

• Refer to the list of attendees at a webinar.
• Search for each person on LinkedIn.
• Skim their profile for things we might have in common or ways that we might be able to help one another.  These might include our geographical location, people who know in common, their industry, their current role, if they are looking for work, and if they had any recent activity (posts, articles, or likes) on their account.
• Decide whether or not to connect.

Personalizing connection requests is a great way to start building a relationship with a new professional contact. 

• Personalized greeting
• ​Statements on what we have in common 
• Invitation to become part of one another's professional network
• Optional: suggested next step
  • Offer of job searching help
  • Suggestion on something in particular to do
  • Sharing additional information
  • Phone call or virtual coffee meeting
• Signature

Here are a few examples of messages that you can use to invite people to connect. You have 300 characters total to use for personalizing connection requests. 

Hi, Jen. I see we both attended today’s White Box Club meeting. ​I’m also in transition and seeking a new role in learning and development. Let's connect!

I'm also always up for a 30-minute "virtual coffee" meeting to discuss how we can help one another as we job search.

--Brenda

Hi, Javier. Welcome to the PACT organization! I know I personally appreciate everything I learn from this awesome group of people. Since you mentioned that you are job searching, be sure to check out The White Box Club on Meetup to help you as you find your next role.

Keep in touch!

​--Brenda

How do you further nurture that relationship? Here are a few ideas.

• React to other people's posts.
• Comment on other people's posts with your insights.
• Share someone's post to your feed and @mention them to thank them for sharing the information.
• Send a quick message to a connection sharing helpful information they will appreciate. 
• Congratulate people on their career milestones and successes.

What are your strategies for building your network online.

As a now 6-time layoff survivor, I have done many job searches, and had many interviews. Recently, I read an article about a job searcher who opted out of one hiring process. He did this after making it through three rounds of interviews, and having the organization ask about arranging the next six (yes, six) additional rounds of interviews. (I included an article with details in the "Learn More" section.)
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I felt compelled to share my own story about one seemingly never-ending interview process. Like with many things in life, it took a bad experience to teach me how to make better decisions around participating in interview processes when job searching. 

Let me start by taking a moment to acknowledge that this is not always easy to do. When you’re hip deep in a job search, especially when you’re unemployed, it is hard to set boundaries. The longer the search goes on, the easier it is to tell yourself that you’ll summit Everest if a potential employer asks you to as part of possibly FINALLY getting a paying job. Here is your reminder that it’s important for you to realize that jumping through more and more hoops doesn’t necessarily mean that you’ll end up with a job at the end of the process. Do your future job searching self a favor and think through what your boundaries are when it comes to participating in a given company's hiring process. We'll revisit this a little later.  

During this particular job search, I was laid off at the end of the summer. From previous job searches, I hoped to find a new position before Thanksgiving, because otherwise it might be until February or March before I secured a new role.  

I was very excited when I ran across THE PERFECT JOB! It was an opening for a training director position within an easy commuting distance where I even knew someone who had connections within the organization.

Lessons Learned: Don’t fall in love with a job. Even if it seems like “the perfect job”, it is not yet “your job”. Apply, hope for the best, but keep on applying. Until you have an actual accepted job offer, it is not “your job.”

I met with my professional connection, and they filled me in. I learned about the organization, their clientele, their mission, the key players in the hiring process, and useful background information. My connection even put in a good word with the organization (they had left on good terms.) I also learned that the company had a some turnover in this position, so they were trying to make sure they did their due diligence and hired the right person this time around. 

Lesson Learned: Even when you’re excited because you found THE PERFECT JOB, gather information and listen to what people tell you. This company having gone through two people in the role in a relatively short period of time, and being concerned about making another hiring misstep is something I heard, and noted, but I didn't really listen to as much as I should have. In this case, the company was trying (maybe a little too) hard to hire the right person for the role. It could have also indicated that there was something about the company or the role that caused people not to stay. Again, my future self knows to synthesize information gathered more carefully--and not emphasizing only the good things.  

I applied, and my connection put in a good word for me. Very quickly, the company reached out to me for an initial phone screen. Then a phone interview. Then another phone interview. Then yet another phone interview. After four phone calls—each where the interviewer seemed excited about me as a candidate and talked about who else I needed to talk to—I started to wonder what the whole game plan for this whole process was (aside from their overwhelming goal not to make a hiring mistake).

Lessons Learned: In the initial phone screen or the first interview, be sure to ask what the hiring process is. Decide what your boundaries are, and if you’re willing to do all of the things they want you to do. Remember, you are interviewing them, too. Make no assumptions. Don't get so excited that they keep wanting to talk with you that you keep on going not knowing what the whole process will be (and if you're willing to continue on that path). 

In addition to talking to different interviewers on multiple occasions, the company wanted to see work samples. I emailed work samples and met with a subject matter expert who was well-versed in adult education and instructional design. They complimented me on the trainer guide, videos, and job aids I had created. They told me they were impressed with my work, and learned from what I told them. At this point, they told me the next step was for me to meet with the company founder. 

Lessons Learned: Have a portfolio online that people can access, or let people know that you are happy to review work samples (and your process) with them in an in-person or Zoom meeting. 

I was excited to be meeting the company founder, who was also a published author. In preparation,  I bought and read their most recent book, researched their accomplishments, read their blog articles, and  their body of work. During the interview, we had a great conversation, which included a lot of “when we work together” and “next steps” language. 

This meeting was followed by multiple Zoom meetings with different stakeholders explaining the next steps in this process—which they called an “in-box experience.” During this phase, I would come into their office and work for a half day. I would have a chance to interact with multiple people with whom I would work, including consultants and a client. This would require me to sign a non-disclosure agreement, work on a project for an actual client, and present information to a client.  

Lessons Learned: No matter how many interviews you have, or how much they seem to like you, remember you do not have the job until they have made you an offer and you have come to an agreement about your compensation. Remember that the goal of this process is that the employer decides if they want to work with you, and you decide if you want to work with them. Looking back, I'm frustrated with myself that I invested this much time without talking about salary expectations. 

The Wednesday before Thanksgiving, at 8:00 am, I arrived for my in-box experience. I brought my computer and the work I had done so far. I was told that I needed to use their computer for my work that day. During the four hours that I was there pretending I worked for them, I had an in-person panel interview with people I had talked with via phone, interviewed via Zoom with a consultant, ran a project meeting, completed work on instructional materials for a client, and got feedback on my performance  along the way.  I had a final conversation with one of the decision makers before ending my day. I was told I'd hear back early the following week. 

Lessons Learned: Determine ahead of time how much you are willing to do for a role, and when to call it. Remember, you're interviewing them, too. 

In the middle of the following week, I got a call back. It was very brief. Thanks for my time, but they had decided not to proceed with me as a candidate. If I like, though, they would be willing to add me to their possible consultant database for future contract work. 

​Lesson Learned: Never again. In short, I spent about 45 hours total, including about 15 hours of unpaid work that I did for the company, to end up with no job offer. Time to transition those lessons learned into new personal guidelines. 

Remember the boundary setting I mentioned before? Here's where we revisit it. After going through this process (and getting mad all over again writing this up), I am reminded of the outcome of those lessons learned for me.

• Ask about the hiring process in the initial phone screen. Ask about timelines and next steps. 
• Sometime during the interview process, have an initial conversation about salary and benefits. Let the organization know that it's to make sure their benefits and total compensation is aligned with my expectations. End the process early on if  they are significantly out of line, or at least manage expectations on next steps. 
• Evaluate my feeling on the role and organization at each step in the process. Be ready to withdraw from the process as needed. Be polite when communicating my desire to not continue with the hiring process. 
• If the idea of doing work as part of the hiring process comes up, discuss details and time commitments involved. Offer to review my work samples with them, and spend up to 2 hours showcasing my skills. Set expectations that beyond that, my time is valuable and billable. 

What have you personally learned during the job interviewing process? Include your thoughts in the comments.

Whether due to an economic downturn, an acquisition, or company reorganization, I’ve found myself in an unexpected career transition six times over the past 20 years. Even having gone through several layoffs, it’s still an emotional experience each and every time. Here is the bad and the ugly of the feelings I’ve personally gone through. 

The phone call from HR, the perp walk through the office to the dreaded conference room, the last minute ominous meeting invite, or the oddly timed tap on the shoulder all seem to come out of nowhere. There is something surreal about being pulled into a virtual or in-person room and having someone look you dead in the eye and tell you that you were going to go through a big life change starting, well, now.
​
Even if there were layoff rumors, or news about leadership changes, or low sales report for the quarter, it’s always a surprise on the date and time when layoffs go down. It’s the feeling of the ground being pulled out from under. It’s the gap between expecting a full day of meetings and finding yourself in you car mid-morning with a white box. 

Even in cases where I was actively looking for a new role, there’s a certain amount of anger that goes along with a layoff. I was angry learning about the people who didn’t get laid off (like that guy whose messes I’ve been cleaning up for the last year) and comparing my perceived value to theirs. I’ve been angry at the timing (right after vacation, right before a holiday) and how that makes finding something new a longer process. I’ve been mad that yesterday’s mission critical work-all-night project has now become irrelevant. Mostly, I’ve been mad that someone else decided when I didn’t get to do that job anymore instead of me getting to choose when it was time for me to move on. Feeling that lack of control if often the hardest part. 

Leaving a job abruptly leaves a big hole in your life starting with the 9+ hours per workday being replaced with dead air and uncertainty. People who earlier that day were coworkers, casual work friendships, or confidents now may be nothing at all now that you no longer share an employer.  The consistency of a morning routine, daily commute, and regularly scheduled meetings are replaced with a period of uncertainty that may last a week or a year. Sometimes it’s easy to be hopeful about the future, and other times it’s hard not to be mired in sadness about all the things you can’t control. 

There is plenty to be afraid of. The idea of not having a paycheck is horrifying. Not knowing how long your final payout or severance check has to last is unnerving. Now knowing how long unemployment will last and what job you’ll end up with—is, at times, unbearable. I fear being unemployed endlessly and not being able to support myself. I worry about panicking and taking the first job offered to me. I worry about holding out for something closer to the “perfect” job that may never come. I worry that I will never get a job as good as the one I had. On the worst days, when fear has given way to full-on catastrophizing, I worry that I will lose my house, my car, my professional reputation, and everyone I’ve ever loved. 

While all of these feelings are difficult and unpleasant, it’s important to acknowledge what is happening. It’s helpful to focus on the possibilities the future holds while also grieving the loss of your previous job. After addressing the sadness for the loss of the future you thought you would have, then you can decide what you want your next career step to look like and take steps to get to that even better future.                  

​Have you been through a layoff? What feelings have you experienced? Include your thoughts in the comments.