Most people in the business world know that social media can be a powerful tool to help get the word out. Unfortunately, while many people understand the value in the abstract, often they don’t really know why it makes sense, or how to​ go about doing it at all, much less doing it well.  As someone who has worked with a variety of independent businesspeople (including artists, musicians, self-defense trainers, real estate agents, and more), I have learned a few key strategies for leveraging social media well. 

While many small businesspeople are on board for using social media in the abstract, I have noticed that many people make two common mistakes. For one, people have no plan at all. Maybe they go so far as to create bare bones accounts on some combination of Facebook, Twitter, and Instagram, and then stop. They may not even have a picture to use, or be sure how to describe who they are. In short, they start and quickly fizzle out because they aren’t sure what to do next. For those that manage to complete their account profiles, they typically err in a different direction. After they have their accounts, and even follow a few people, they might make posting after posting that say nothing more than “buy my stuff.” I’m not even sure which one is worse. Both result in a social media profile done poorly that won’t have the desired result.

According to the Internet (and, yes, the article link is included below), 79% of US adults have at least one social media profile, meaning there are approximately 243.6 million social media users. That’s a whole lot of people who businesses can access in between pictures of friends’ kids and live tweeting their favorite television show. Not only are those people available, but social media accounts are free to open and use with the opportunity to pay to further boost messages and connect with more people. Social media use can help humanize your brand and build brand awareness, which can result in a larger customer base—which can lead to more revenue from views, sales closed, and return business.  

​So how does one go about doing social media well? For one, you have to have something to say—and that something can not just be “buy my stuff.” We’re building a brand here. So who are you and what do you want to say to who? How do you want to be perceived? What do you stand for? How do you help people? What kind of content might interest the people that you’re trying to reach? Who are those people? Thinking through those core questions can help you figure out what it is you want to say. Figuring out your core message is mission critical to making social media work for you. 

While “buy my stuff” can be one of the types of messages shared, ideally, that’s only 10% of what you’re saying. So what else should you be talking about? Here are a few ideas that I’ve used while promoting the Mellow Fury Etsy shop. These tie into the knit hats I make and sell, and my best sellers are sci-fi or comic book themed. 

​What are your thoughts on using social media well to promote your small business? Include your thoughts in the comments.

​I have always worked in corporate training, and I have a penchant (a gift, perhaps) for working for organizations that reorganize, get bought out, or otherwise restructure. For a lot of companies, when times get tight and push comes to shove, learning and development positions are categorized as a “nice to have”, not a “need to have”. Consequently, I know my way around a layoff, and I’ve had to become adept at all things job search as to keep my expensive habits of eating and living indoors.

Recently, for the fifth time in my career, I found myself unexpectedly in a position where I needed to change jobs. The last time around, my position was unexpectedly eliminated on the day I returned from vacation. That was about two years ago, and I was not expecting to have to do this again quite so soon. However, life is what happens while you’re busy making other plans. I also know that of all the times I worried about an impending layoff, I have never seen it coming when I was directly impacted. Consequently, I’ve learned to try to be successful in whatever professional position I have, while also knowing that I need to be to seek out an alternate position given the ever-changing climate of business. 

In a previous blog article, entitled “Job Search Insights by the Numbers”, I listed the statistics associated with my last job search. This time around, things moved a bit more quickly than I initially expected. Keep in mind, too, that about half of the jobs for which I applied have not responded. In their defense, I was on and off the market pretty quickly. It’ll be interesting to see who I hear back from eventually. With that, here’s how this job search shaped up: 

• Total Length of Job Search: 47 days
• Number of jobs applied for: 21
• Jobs where I had an employee referral: 11
• Total number of interviews (phone and in-person): 12
• Total number of interviews for companies where I had a referral: 11
• Total interviews for companies where I had no referral: 1
• Total jobs where I had at least one interview: 8
• Total positions for which I applied where I heard nothing at all back ever: 10
• Total where I withdrew due to salary limitations: 4
• Total where I received rejection emails: 4
• Number of offers received: 2
• Number of jobs accepted: 1

My last job search lasted 147 days. That's right. It was exactly 100 days longer. So what were the differences between then and now? What magic did I use to so quickly land a great new position?

​Fortunately (as I look at the bright side), I knew I needed to make a change in late September. I’ve found that being unemployed over the holidays nearly guarantees about an extra month or two of job searching (or more likely, waiting). In fact, my longest two job searches included the holiday season, lasting 180 and 147 days respectively. The best advice that I have is to take some time off from job searching over the holidays. This time around, when I estimated the possible length of my period of unemployment, I surmised that I would either secure a new position before Thanksgiving or I’d most likely be waiting to start a new role until February or March of next year. Getting a jump start, even by a couple of  weeks, made a big difference.

During layoffs one and two, I lived in Madison, Wisconsin. While I love Madison as a city, as someone whose chosen profession is corporate training, I knew that I needed to move to a larger job market or consider doing something else for a living. In the middle of my second big period of unemployment, I started targeting companies in Minneapolis. Even with the challenge of relocating (and managing all of the other areas of my life that were in transition right then), finding a new job took under five months. Being in the greater Twin Cities area, even with me being more selective on where to apply, I still had a lot of options. This gave me a better chance of one of the positions I applied for moving me along to the interview stage. It also made it easier for me to manage my job search related anxiety by applying for additional positions each time I was concerned about not hearing back from one potential employer.

I started using LinkedIn seriously in 2006. Since then, I’ve connected with coworkers, members of professional development organizations, colleagues with whom I’ve interacted, and pretty much anyone who I encountered and found interesting. I stay active on social media sharing useful content and attend industry meetings on a regular basis. Having this robust professional network and assisting individuals in my network when they are job searching or exploring new fields of interest, has helped me immensely. When encountering a position that interested me, I immediately looked to my network to see who might be able to put in a good word for me and help me get pulled out of the initial pile of candidates. I have also had more than one “informal interview” with a possible referer so they feel comfortable recommending me for a position. Since people are putting their reputations on the line, I don’t take their assistance for granted.  

I’m at the point in my career where I know what kinds of jobs interest me.  I have good formal education, recent job titles that are well aligned with roles for which I’m applying, and I’ve stayed current on the industry. While having someone refer me for a position helps, I know that I still need to be a well-qualified candidate. Those qualifications are what help me get from a courtesy phone interview to being considered a viable candidate for an open role. 

There is a certain amount of planet alignment that happens whenever something good manages to actually happen. In this case, a company in a field that interests me (software) had an opening for which I was qualified, and I had a former coworker who was willing to refer me for the position. The quotes “The harder I work, the luckier I get” comes to mind as does “luck is preparation meeting opportunity.” Sometimes, timing is everything. 

What are your tried and true job search strategies and secrets to success? Include your thoughts in the comments.

Earlier this year, when talking with a friend about her job search plans, I mentioned the idea of a “personal brand.” She asked me what I meant by that, which caused me to do a little soul searching. I realized I had bought into the idea of the value of having a strong personal brand while working with mortgage loan officers and real estate agents—two audiences who are all about getting their face out there to attract business. I took a step back and started thinking about how to better articulate the why and how of a personal brand.

As a consumer, a brand is a shortcut that helps me make a buying decision. If I want a good cup of coffee in an unfamiliar city, I find a Starbucks. If I need to buy a book, I typically go to Amazon, and for an audio book, I’ll visit Audible. If I want durable shoes for outdoor activities, I’m looking for a pair of Keens. There are also brands that are so prominent, they have become part of our lexicon. People Google instead of doing an online search, use Kleenex rather than tissue, and pick the version of Coke they want at a restaurant.  Those brands mean something whether it’s quality, range of items available, or a predictable experience. Brands help us jump to a quicker answer instead of having to weigh multiple options for every single buying decision we make. 

A personal brand is a similar idea. Instead of branding a product, though, it’s intended to help shortcut the decision-making process to promote someone’s credibility or value. When I think of the epitome of a personal brand, I think Oprah. Oprah tells us what pop health gurus to listen to, what books to read, who to vote for and more. Oprah has a television network, and a magazine and an empire. Everyone knows who Oprah is and what she’s all about. This is personal branding at its finest. 

For the rest of us non-Oprah's, we also have a personal brand. When people meet one another in-person, oftentimes, we check out one another's online presences. In the work world, it's usually LinkedIn and potentially Facebook, Twitter, and Instagram (among others). Whether you're looking for a job, or connecting with a professional colleague, having an online presence is nearly a given. Make sure that presence is one you want people to be aware of (because they'll find it one way or another) and that it positions you in a positive light. 

My personal branding aspirations are not at the level of Oprah. (My television network and magazine are on hold for now.) For me, my personal brand is showcasing my skills as a trusted professional in the learning and development space. I want to be known for sharing industry related information on adult education, conveying lessons learned, and communicating my personal insights. My goal is to position myself as a real life human with day to day challenges who is also someone you’d trust (or hire) when it comes to helping adults learn information to enable them to succeed.
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I started to pay attention to my personal brand when I realized I wanted to start sharing my insights in blog entries. For me, a personal brand was an embodiment of what I wanted my blog to be about. In short, my blog is my way of sharing my learnings with others who could benefit from my trials and tribulations. Using the colors in my professional headshot and a fun photo of coffee, my personal brand was born. 

When I think of what my brand includes, I think first of how I present myself online as well as in print. For me, that means I have a professional social media presence on Twitter, Facebook, LinkedIn, and Instagram. On each site, I used BrendaLearns as my username, my professional photo as my avatar, and a consistent description on each site. I also have a background picture on my social media sites that showcases the same color scheme (shades of red and gray). In addition, this color scheme is included on my blog at (you guessed it) www.BrendaLearns.com. On my resume, I include a red line on the left side, which continues to emphasize my personal brand. In addition, my business cards feature the same color scheme and background image to keep my personal branding consistent. 

My focus of my blog is sharing my key learnings with others. It’s about helping others navigate life’s trials and tribulations by enabling them to benefit from some of the things I’ve either researched or learned through experience. Whether it’s helping people think through personal finance questions, figure out how to navigate a job loss, train for an inline skating marathon, or just helping people learn in general, I am wired to want to help people learn and grow. I want to share information in a way that is understandable, and even fun.
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Likewise, that same spirit is embodied in my social media presence, I want the world to associate my personal brand with someone who is knowledgeable and helpful.  This is why I share articles on helping adults learn, leading strong teams of high-performing (and happy) individuals, and other business insights. I also share articles and posts that show that I’m human, too. I have 2 cats (Zippy and Meathook), a daughter who is into roller derby and learning to drive, a strong interest in inline skating, and a love of quotes that are at once funny and thought provoking. Without having something to say, and getting comfortable being human in front of others, having a personal brand is not worth much.

​What do you think about personal branding in general and the value of having a personal brand? Include your thoughts in the comments.

On Saturday, September 14, 2019, I completed my very first inline marathon! After months and months of planning, training, and intermittent panicking, I successfully completed the Northshore Inline Marathon. Even better, I completed it in my best average per mile time for a long distance, and even snuck in just under the 3-hour mark for event completion. 

Here This is the first time I’ve trained for an athletic event at this level, and it definitely took a lot of time and effort both on and off skates. What may have seemed like many, many social media posts of pictures of my skates and “I just skated 6 miles in this beautiful place” took an amazing amount of time in researching, physical conditioning, recovery activities, mindset training and so much more. Here are a few key components that went into completing this inline marathon:

• Signed up for 3 inline skating events: Run and Roll for the Roses 10K, RBC Race for the Kids Inline Half-Marathon, and Northshore Inline Marathon.
• Ran a 5K in April as a first step towards building my overall endurance.
  
• Took 3 inline skating lessons to work on my stride, going up hills, and slowing down on hills.
  
• Read 4 books on motivation and mindset to assist with athletic performance.
• Learned about nutrition during training and directly before, during, and after an event.
• Fell many, many times skating earning many bruises and more than one bit of road rash.
• Went on 49 separate outdoor training trail skates ranging in distance from 3 – 16.1 miles for a grand total of 233 miles of inline skating.
• Took near weekly trips to indoor skating rinks to practice technique.
• Took 12 days off from skating in July when a bike hit me in the back and knocked me down.
• Had 7 chiropractic adjustments and 3 massages to recover from injuries.
• Did 30 minutes of daily recovery activities including yoga, foam rolling, and stretching.
• Skipped skating a half-marathon in early August to continue recovering.
• Broke a strap on my new skates 2 weeks before the marathon. I used duct tape to hold my right skate together during the marathon. (My replacement skates arrive this week.)
• The week of the marathon, a back spasm during a routine chiropractic exam, left me temporarily unable to stand. After 90 minutes of work, a massage, and my chiropractor literally taping me back together, I could move, but I was very sore. I wasn’t convinced until Friday afternoon I’d be able to skate.

What started out as a big audacious life goal has become the starting point rather than an ending point. I'm planning on another running 5K, and another inline marathon next summer. I also know where I need to improve, like continuing to improve my stride and get better at navigating hills, and I'm excited to keep getting better. 

When I think of things I've wanted to try in life, one of my biggest foundational questions is "how do I even do this?".  In this article, I'll give you my answer on the gear aspect of what all the things are you might need to inline skate for a longer distance. 

In addition to the general challenges of learning how to inline skate outdoors on trails, as distance becomes longer, there are additional factors to manage. For one, figuring out how to carry a few personal items, some just-in-case supplies, food, and water becomes necessary.  There are multiple solutions available to solve these problems from hydration backpacks to fanny packs to vest to hand-held water bottles. There is also the question of what all to where (clothing and gear) and how to go about procuring each of the needed things. As a starting point for your own learning process, here's what clothing and gear I went with to prepare me to skate longer distances.

Clothing choice is tricky since it means balancing many factors. For me, it's addressing sun protection, managing body temperature, keeping safety in mind, and having a way to carry the things one needs when exercising outside for a few hours at a pop. Gear needs to help keep you safe in case of an emergency as well as balance performance and manageability. After a few false starts, here's where I landed. 

At first, I wore a Women's Armachillo Cooling Sleeveless T-shirt from one of my favorite stores Duluth Training Company. When was skating under and hour at a shot, and I didn't need to carry a lot with me, this was a great solution to carry my keys and ID. While I liked something sleeveless, I also had to wear sunscreen on my arms. As I researched what other inline skaters do, I realized that short sleeve cycling jerseys were the go to. I needed a way to carry water with me in the least awkward way I could. I looked into hydration backpacks, and other water carrying solutions like fanny packs or hand bottle holders. 

I chose a bicycling jersey because, like a lot of longer distance inline skaters, they give you the ability to carry a few thing with you without tying up your hands. In general, I'm not a fan of bags, because off odd weight distribution, awkwardness when accessing items on the go, and increasing body temperature by having one more thing to carry and sweat up. Having pockets in the back of my shirt where things are readily accessible, but not particularly bulky to carry, has been a good solution for me. 

I now own 3 long sleeved Terry Cycling Tops since I typically skate 3 or so times per week. ​I like these particular cycling jerseys because they have three deeper pockets on the lower back instead of 2 larger ones. I also purchased one Fix It Stick Back Bottle  which is specially designed to stay put in a jersey, and put it in the middle of the back. I also typically carry a smaller water bottle with me, and in my far left back pocket, I carry a few Picky Bars for on-the-go nutrition, a few single serve size packets of Osmo Nutrition - Active Hydration for Women to add to water handed out at water stations, and a skate tool just in case. I also prefer the long sleeve version because it has sun protection UPF 50+ built in. It's also moisture wicking, and since it's designed "by women and for women", it fits way better than other jerseys I tried. They feel light and are comfortable in addition to being functional. As an extra added bonus, I also like that each of mine have fun designs that include blue (which is my helmet color.)  

Leggings with pockets are the best thing ever. I tried a number of different brands of leggings, and I like these PopFit leggings the best. I like them because they have fabric rather than mesh pockets, and the pockets are substantial. The deep pockets give me a place to put my key fob and ID (right pocket) and my phone (left pocket, screen in) where both are accessible, but won't fall out. They have sturdy seams, keep their shape, come up high enough at the waist, and the material is sturdy. As needed, I can also carry a small water bottle, or crumpled up cup, in my right pocket, or even a snack as needed. 

When inline skating, I've fallen a few different ways. ​While my knees and wrists are safety geared up, leggings are my barrier between the rest of me and the asphalt. These are also heavy-duty leggings that can take some abuse and last. I have had a few bigger falls this year (stick in my skates, wiped out going down a hill, hit by a boy on a bike) and these leggings helped protect my legs from serious road rash and are still wearable and looking good. As an extra added bonus, I love the body positive message of this company, and the wide range of sizes available. 

Until very, very recently, I was skating in K2 Alexis Pro Women's Inline Skates. These were a good place for me to start. They had strong construction, good ventillation, and softer wheels to give me a little more control and a little less speed while I was learning to inline skate. I've also beaten them up a bit, and now that I have put in some mileage skating, I decided that I was ready for an upgrade. I'm in no way ready for elite level skates, but something with a little more speed made sense. 

When picking out new skates, I stuck with K2s because I knew they fit my feet well, and they are made for those of use who do not have delicate calves. I picked out K2 VO2 90 Pro Women's Inline Skates because they had 90mm wheels instead of 80mm wheels (bigger wheels = faster) 83A wheel durometer vs 80A durometer (harder = faster, but not so fast that I will do myself great bodily harm), an aluminum frame vs plastic frame (increase durability), and they were more breathable. I'm at the skill level where the grippier wheels were slowing me down and making skating on uneven surfaces more difficult. On a very short skate I did to try out K2 VO2's, I went about 30 seconds per mile faster than I did in my K2 Alexis skates. I also took them out on a recent 16 mile skate and they felt great. 

What is your go-to inline skating gear? Include your thoughts in the comments. 

Last Sunday, I skated 10.4 miles, my longest skate to date. I was where I needed to be in my inline marathon training plan. I was less freaked out about hills, my endurance was improving, I had an ever-improving stride, and I was mostly ready (and productively anxious), about my upcoming inline half- marathon.

On Tuesday, I went to my favorite local lake with a 3ish mile bike trail with the plan of putting in 6 miles. About a half mile into my skate, I slowed down a bit as I went across a driveway, then started to pick up speed again. Suddenly, I felt something in the middle of my back, and I was knocked to the ground trying to figure out what just happened. A moment later, and I was standing up in the grass with a few more dings on my safety pads, looking at a boy on a bike. My best guess is that he was going faster than he should have been and not paying a whole lot of attention to anyone or anything else on the path. The main “anyone” on the path was me—an adult women in an obnoxious cycling jersey and a blue helmet. I stood there, taking personal inventory of where it hurt (which was barely anywhere because of the fun that is an adrenaline dump), and looking at him, and his seemingly disinterested mother, in disbelief. 

What followed was an interchange that went something like this:

Boy: AAAGGGHHH!
Me: You hit me with your bike and knocked me down.
Boy’s Mom: What happened?
Me: He hit me with his bike and knocked me down.
Boy: My brakes didn’t work.
Me: You hit me with your bike and knocked me down!
Boy’s Mom to Boy: Oh no! Let’s look at your brakes.
Me, to Boy’s Mom: HE HIT ME WITH HIS BIKE AND KNOCKED ME DOWN!

[Silence as I waited for the mother or the boy, or really anyone, to ask if I was okay or show any sort of acknowledgement or remorse for the part where the boy HIT ME WITH HIS BIKE AND KNOCKED ME DOWN.]

Me, to Boy’s Mom: In case you’re wondering, I’m okay.
Boy: My brakes didn’t work.
Me: YOU HIT ME WITH YOUR BIKE AND KNOCKED ME DOWN!

In the end, I got nothing from the mom, and the boy continued to try to explain to me about how his brakes didn’t work. I skated ahead to get away from them, and when they caught up with me as I was waiting to cross the street, the boy stopped--funny how his brakes worked then--and his mom didn’t make eye contact with me and apparently was busy trying to locate her other child (who I think she was also trying to locate when the boy initially HIT ME WITH HIS BIKE AND KNOCKED ME DOWN).
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I decided to skate only 3 miles that night since I was feeling a little off after the boy HIT ME WITH HIS BIKE AND KNOCKED ME DOWN. I was happy to skate/walk away from the issue, but the interaction bothered me for all of the reasons. 

I woke up the following day and realized that, although I am durable and tough, getting hit made a real impact on me. (Pun intended.) My back was a little sore, and later in the day, I had a headache and was extremely tired. I went home and slept a bit. The day after that, I noticed neck and back pain, and realized that this is what whiplash feels like. I scheduled a chiropractor appointment for Friday morning, and skipped skating Thursday night.

On Friday, I went to the chiropractor, and told her my situation. She told me it was my call whether or not I wanted to skate in a week, and we could see how it went and make a call later in the week. I have a couple of specific stretches to do, ice to use on my back and neck twice a day, and a directive not to skate or anything equally strenuous until at least Tuesday. 

20, and probably even 10 years ago, I may have pushed it and done the race knowing that I could tough my way through it. While I have no doubt in my ability to play hurt and work through pain to achieve a goal, it’s also important to know when that makes sense, and when that is just dumb. I had planned for a week of training to achieve a few more things (a longer skate on rolling hills, an even longer skate on a flat surface to surpass the half marathon distance before the event) that I’m not going to be able to do. There is the pre-race taper, but I’m a little too pre-race to call this a long taper. There is also the pain that you play through (like soreness and aching rather than “I messed up my neck and back because someone HIT ME WITH HIS BIKE AND KNOCKED ME DOWN.”)

While one of my goals is to skate an inline half marathon, that was really a sub goal on the way to skating an inline marathon. Knowing myself and my body, I’m going to sit out the half marathon (which kills me a little) and heal up so I can come back strong and do the full marathon in September. Sometimes one goal has to go away to reach another, more important goal. I’ll also skate the half marathon distance, just not with the pomp and circumstance of finishing an event as planned.
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Skating is the most recent manifestation of one of my longer term life goals: continued wellness and mobility. One of my other core life goals is to be able to retain mobility and fitness throughout my lifetime. Currently, I’m not willing to put “complete inline half marathon in 2019” over “ability to walk when I’m 80 and live relatively pain-free.” This is one of those cases where adulting sucks. I know enough that I need to give up an interim goal to hit two, larger (and more important) long term goals. I'm still not happy about it. 

For the next week, my main physical activities will be sleep, yoga, stretching, and walking. It's killing me a little bit already, but better to take a week to really recover than pushing it too soon and hurting myself worse. After that, I'll reassess. Then I may do shorter skates on flat, controlled surfaces (like a local inline skating track that is well-maintained), try out my easy hills trail (which is a mile long), and see how things are looking. I'm also going to take full advantage of the chiropractic arts and have a massage between now and then. I may also walk and put in some elliptical time to keep my fitness level up while I heal. 

How do you heal from an injury? How to you manage your headspace? Include your thoughts in the comments.

In previous blog articles, I outlined my 3-phase inline marathon training plan.  Having a high-level plan is not enough, though. In order to be successful, I must put that plan into action. This means getting from weekly mileage and a list of cross training activities on a page into specific appointments on the calendar. This also means factoring in the weather, work activities, parenting, and spending time with family and friends. I also find that if I don’t think ahead, it’s way too easy to not make training a priority.

I have a detailed outline of my specific training plan. It plots our week by week how many miles I should be skating, and additional training activities and frequencies. Within a given week, my goal is to skate outside 3 times, have 1 cross training day, incorporate working on hills, maintain flexibility, and do some strength training. I also need to have at least 1 rest/recover day in addition to daily stretching. As I get closer to the inline half marathon, here is what an upcoming training week looks like:

Growing up on a farm, I was used to having a contentious relationship with the weather. Farmers are always trying to work it out so that they can cut hay, give it a bit to dry, bale it, and then haul it out of the fields and into the barn—ideally without it getting rained on along the way.

As a city dweller, I have not had to care as much about the weather for years. Now, though, since I need to train outside (and skating in the rain is not a thing), I need to pay more attention to the weather. When might it rain this week? If it does rain, how much? Can I sneak in a skate early morning or later evening skate before or after the rain? With that information in my head, and my training plan in front of me, it’s time to do some research and scheduling. 

Not only do I need to find 3 days where I can skate outside, but I also would like to have 3 days with at least 1 day off in between. I also need to stay flexible enough that as the weather forecast updates, I can revise my scheduled days as needed. Right now, it looks like Tuesday afternoon and Friday morning have the greatest chance of rain. On the day of my 3-mile skate, I also want to be sure to do some practicing on hills (my stopping downhill skills need some work) and on the longer skate day, I’ll focus more on distance on a relatively flat surface. As weather dictates, I can also possibly work on stopping on hills and going up hills, on a different day.
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Also, this past weekend, I did a longer skate on Saturday, and a skating lesson on Sunday, so I need to take Monday off from skating to let my body recover. That means that later in the week, I may need to skate 2 days in a row depending on the weather. I will tentatively push out my longer skate until Sunday so I at least have a day off from skating before that longer, potentially more taxing training day. With all those things in mind, I check out the week's forecast:

After looking at the weather, I considered my work schedule, social plans with friends, fitness classes I wanted to go to, and the family calendar. After factoring those items in, here's the schedule I landed on:

Recovery Activities
My recovery day can be whatever it needs to be. Sometimes, recovery involves guarding the couch and watching Netflix followed by an Epsom salt bath and a little extra sleep. It could also include a massage or a leisurely hike with a friend. For my next recovery day, I’m planning on foam rolling and a little yoga.

Flexibility Training
When it comes to flexibility training, I do basic stretching every day. In addition, I like to go to at least one yoga class per week. This helps me to make sure I’m not doing the same exercises all the time and pushing myself to use different muscle groups. As needed, I can also do flexibility training on a day when I’m also doing skating or cross-training.

​Strength Training
For Strength training, I have multiple options. I can take a strength class, do circuit training at the gym, or I can do a kettlebell routine at home. This is the most flexible component of my workout since I have the option of doing this at home as schedules permit. As needed, I can also do strength training on a day when I’m also doing skating or cross-training.

​Cross Training
Cross training can take multiple formats. My favorites include running outside and running or walking uphill on a treadmill at the gym. As I work on getting better at hills, using the Stairmaster at the gym, or walking around Minnehaha Falls park and doing multiple flights of stairs, helps increase my cardiovascular capability as well as my hill climbing muscles. 

Once I have my general plan set, I figure out exactly what I’m going to do and make an executable plan. Writing down details helps me to complete each planned activity. It also gives me the specific information to enable me to not have to think through details in the moment and risk not following through. Here are my specific activities for the week:

• Monday, I’ll do my foam roller workout at home starting no later than 9:00 pm.
• Tuesday, I’ll attend a scheduled 1-hour yin yoga class at my gym.
• Wednesday, I’ll leave work, then do my 3-mile skate on a trail close to work before I come home. I’ll also spend 15-minutes practicing downhill skating (including slowing down and stopping).  
• Thursday, I’ll hike with a good friend (which nicely combines friend time with cross-training).
• Friday, I’ll come home after work, have a snack, then go skating around a lake about 7:00 pm. I’ll practice slowing down and stopping on hills during that 6-mile skate.
• Saturday, I’ll do a kettlebell tabata workout at home. I’ll start doing that workout by 10:00 am.
• Sunday, I’ll get up, have a snack, bring hydration for the longer skate, then go skating around a lake by 11:00 am. I’ll do lake laps and skate nearby trails, until I have skated 11 miles. 

What concrete plans do you make to make sure you'll meet your fitness goals? Include your thoughts in the comments. 

Today, I went on my first skate since my 10K inline skating event. I went on a different route with a few more hills. On one downhill slope, while I was focusing on technique, my front right skate wheel hit the grass, and I went down. Fortunately, I was wearing safety gear. What could have been a broken wrist, a messed up knee, and a lot more blood ended up being way less dire. It was also a good reminder of how quickly something can happen, and how safety gear makes the end result more manageable.

If you see competitive inline skaters, they usually wear a short-sleeved cycling jersey, biking shorts, a bicycle helmet, wrist guards, and their skates. Most inline events require a helmet and wrist guards. Bicycle helmets are popular due to their aerodynamic nature. These are also experienced, pro skaters who place in world-class events. I am definitely not at this level. 

Here is my current safety gear for when I inline skate (or roller skate) outside:

• Triple 8 Sweatsaver Helmet
  After trying many, many different helmets, I settled on this helmet in blue for outdoor inline skating. My derby helmet, which I crashed with once, is also this helmet in black. (I thought blue would be less hot than black.) It also has a liner that absorbs sweat, mitigates the fragrant odor that comes along with said sweating, and keeps me cool. It's even a multiple-impact helmet, so it can take more than one blow. I also feel more comfortable with a helmet that protects more of my head than a bicycle helmet. Since I use my head every day for things like thinking, I want to be sure to keep it safe. 
• Triple 8 Saver Series Wristsavers Wrist Guards
  When I started doing roller derby, I read a lot about wrist guards, and tried a few different types. My overall preference are these Triple 8 wrist guards. These fit me well, are easy to put on, and can be adjusted with a Velcro strap. The biggest thing I like about these are that they have two metal braces--one on each side of my wrist. This helped save my wrist from being broken. They are also roomy enough that I can still wear my Fitbit under my left wrist guard and still be protected. Also, at about $20, they are affordable as well as durable. My wrists, which enjoy things like writing and not being broken, are very happy with these.
• 187 Killer Fly Knee Pads
  For roller derby, I have a bigger, fancier pair of 187 knee pads. I like those because they are durable and dare I say "pillowy" for all knee-hitting-the-floor related activities. 187 Killer Fly Knee Pads are a smaller version of those knee pads. They are still substantial (and some people don't like them because they stick out), and they were the right choice for me as I started skating outside and I often "took a knee" once per trail skate. Today, I was glad to have them there to cushion the fall. After today's fall, my knees are very happy at their status of being to bend, straighten, and bleeding-free.

​What safety gear do you wear or not wear when inline skating outdoors? Include your thoughts in the comments. 

On, Saturday, 6/29/2019, I completed my first inline event! Yes, it was a race. For me, finishing is my winning. Not only did I "win", but I got my best time to date for the distance. I completed 6.23 miles in 50:24, which gives me an average pace of 8:05 minutes per mile. Success! 

In previous blog entries, I have outlined my 3 phase inline marathon training plan.  To help measure my progress and stay on track, I included 4 key events in my plans. Completing this 10K skate was the second key milestone in my overall plan. Here are those 4 milestone events:

1. ​5K Run in April: Get in Gear 5K - Complete!
2. 10K Skate in June: Roll for the Roses - Complete!
3. 13.1 Mile Skate in August: RBC Race for the Kids Inline Half Marathon
4. 26.2 Mile Skate in September: Northshore Inline Marathon

For this particular event, my primary goal was to finish the event. I estimated that I could finish in about an hour given my times on previous ​6-ish mile skates. I exceeded my own expectations by finishing in less time than anticipated. 

Above and beyond just plain finishing, I had a few more objectives:  

• Become familiar with the process of signing up, checking in, starting, and completing an inline event.
• Experience the difference between inline skating training and competing in a race.
• Assess the state of my inline skating skills and fitness level prior to the inline marathon.
• ​Identify my strengths and shortcomings so I can modify my training for future events. 
• See the type of gear and techniques used by other skaters as I plan for longer events.

I signed up for this event since it was nearby and fit in well with my overall inline marathon training plan. To get ready, here's what my physical training looked like from the beginning of May through the event:

• Skated on predominantly flat, paved outdoor trails 3 times per week for distances of 3-6.5 miles per skate.
• Cross trained (walking, running or weight lifting) 1 time per week.
• Incorporated rest and recovery activities including yoga and foam rolling 1-3 times per week.
• Took 2 inline skating lessons to improve my stride, general skating technique, and speed.
• Did a 3-mile skate 3 days before the event, then rested and did lighter activity (walking, yoga) until the event. 
• At the 11th hour, practiced two different ways to control speed while going down hills as not to crash and burn spectacularly in front of many, many people.

​As the event drew closer, I thought about logistical planning. The day before, I picked up my bibs (numbers) and t shirt. That same day, I drove the course. In retrospect, I should have done that WAY SOONER to get a handle on the terrain. 

​I figured out core logistics of parking, getting to the start line, and getting from the finish line to where we parked. I also enlisted my husband to be my road crew. He drove us to the event, kept us on time, got us parked, helped me pin on my numbers, and brought my shoes to the finish line. He executed all of the plans to get us where we needed to be, when we needed to be there that would have stressed me out on the day of the event.  

The event itself went well. I achieved my primary goal of finishing, and even made good time through it all. My nutrition and hydration worked and I didn't feel dehydrated or have what I will politely call "gastro-intestinal distress" on the day of the event. I achieved a personal best time, and I felt good after I finished (perhaps partly because I got to stop skating after doing many, many hills). Post event, I ate a good meal, did some yoga, took a power nap, soaked in Epsom salt, and iced my left knee. Now, a day later, I'm only a little bit sore, which is encouraging.

I also realized how supportive people are at these events. There were some professional inline skaters at the front of the pack, then people who were more recreational. Along the whole course, people were encouraging. This included volunteers directing us the right way, police officers directing traffic, people who passed me, the water station helpers, and people not in the event who were just skating or running by. Everyone had words of encouragement to share. As I was struggling up the last, ridiculously long hill, I heard "almost at the top," "only 1 kilometer to go," "looking good," "you got this," and "you can do this!" That type of support in the moment makes all of the difference. While I pride myself of my ability to power through adversity, voices to help cheer on the voice in my head telling me I'm going to make it help. It also gives me faith in the goodness of the world. 

​While I did drive the course, I drove it the day before the event--which didn't give me a lot of time to course correct my training. During that drive, which was almost an afterthought, I realized that there were a fair amount of hills on the course. I was worried about going down the hills and not totally losing control. I knew how to ascend hills, and though I was not very efficient in doing so, I knew I could complete the course as long as I could navigate downhill stretches. 

In retrospect, I would have checked out the course earlier and trained accordingly. I definitely made up time from climbing the multiple hills by doing a little faster downhill afterwards. The last hill was very, very ugly. I definitely need to do more, different terrain so that isn't such an effort--or a surprise.

My next inline event is the first Saturday in August in St Paul. Here's how I will change my current training plan to be more successful in that event:

• Today, more than a month ahead of the race, my husband and I drove the course. I looked at the route to get a sense of elevation, and also used Runkeeper (which must think I'm the fastest cyclist ever) to map out the route and gauge the elevation. I for sure need to get better at long hill ascents and descents. 
• I scouted out several places where I can practice ascending and descending hills and marked places to park near each. Navigating elevation changes will be a weekly practice.
• I have an upcoming skating lesson, and we'll focus on going up and down hills. 
• I'll be sure to work in more interval training (going faster, then slower, then faster again during some of my outdoor skates) to help increase my endurance and speed. I know the uphill portions killed my time, but I'm also not particularly fast in general. Working on my endurance, and form, will help me be more efficient and quicker.
• I'll fine tune my hydration and nutrition plans for a longer race. On a longer race, I need to be more planful about eating before and during the event and managing hydration above and beyond water stops on the course.
• Switch from my current wicking tank top to wearing a biking jersey because, pockets.
• Transition to sleeker knee pads to help with my speed, while still protecting my knees.

How have you trained for athletic events? Include your thoughts in the comments. 

​In a recent blog post, I talked about my previous half-baked inline half marathon plan. I learned the hard way that I need a solid training plan to reach my goals. This time around, here is my three-phase training plan to achieve my inline skating marathon related goals:
​

• Phase I: Fitness, 4 months (October - January)
• Phase II: Cardio, 3 months (February - April)
• ​Phase III: Skating Distance, 4 months, (May - August)

Welcome to Phase III of my inline marathon training plan. This is where, to put it plainly, shit gets real.  Now I'm skating and getting ready for a crazy long skate and realizing how far I'm going to go between now and mid-September. 

Goals: Skate longer distances outside on uneven terrain. ​
​

• Strategically, build up mileage I’m able to skate on outdoor trails.
• Skate indoors and run if weather prohibits outdoor skating.
• Improve skating technique to increase skating efficiency.

I’ve done a fair share of research for books or online resources, and there’s not a thorough roadmap for how to train for an inline marathon available. There aren’t many current go-to websites or a book to help guide the way. I dug a bit more and found useful ideas for how to go about this from a variety of disparate sources. From parts, I’ve cobbled together a plan from the huge body of information available on running your first marathon, websites with dribs and drabs on inline marathons, and resources on physical training in general.
​
From that I put together a personal training plan for myself that incorporates the following:
​

• Skating outside 3-4 times per week and strategically increasing my distance over time.
• Incorporating cross training and strength training on a weekly basis.
• Using yoga, stretching, and foam rolling to help with recovery.

The core part of my plan includes skating outside on a regular basis. My starting point is skating 3 miles, partly because I know I can complete that distance (instead of starting at a mile or so of skating). In addition, my very favorite neighborhood lake with a biking trail is about 3 miles long. I have a whole plan plotted out for skating 3 times per week, which includes two shorter skates, and one longer skate per week. It also includes adding mileage weekly and scaling back a bit every three weeks to gradually build up mileage. I’m also incorporating the taper that running marathoners use which involves reducing mileage just before the event. 

I am pretty tough in general, and I know I can power through many obstacles. However, I’m also smart enough to know that white knuckling my way through an event like this should by no means be plan A. I know I need to keep increasing my overall endurance (building on what I accomplished through the running in the last phase of this process.) I also know that my technique needs some serious leveling up. I need to transition from basically walking on inline skates, to having something that is more recognizable as an efficient stride. I need to get more distance from each stride and be more efficient so I can complete an event that is, to date, about 4 times longer than any skate I have ever done. This includes taking inline skating lessons, doing drills, doing sport specific conditioning, and a whole lot of practicing. 

I also know I can’t just skate to get ready for this event. First off, sometimes the weather won’t cooperate with my plans to skate outside. This is where running (indoors or outdoors) will be one form of cross training, as will biking (including a spinning class that I have committed to going to with a co-worker of mine—who I think may be trying to kill me aka “give me additional cross training options.”) I’m even planning on doing a roller derby class, which will keep me on skates, but focus more on stopping and starting than logging mileage. I’m also lifting weights, including kettlebell, to round out my training plan. Above and beyond cross training in other cardio activities, I'll be doing activities to help with recover. This includes stretching, foam roller, and yoga on a near daily basis.

How have you prepared for an inline marathon or other longer event? How did you prepare? Share your thoughts in the comments.