​Recently, I was at a professional development event learning about the finer points of corporate training. During networking time, I talked with a woman who had been previously laid off, then called back to work for the same company (which is rare for my chosen field). What was her biggest concern? In short, she was trying to figure out how to be happy in her new/old position and not constantly worry about the possibility of getting laid off again. 

Here in the land of having been laid off from various and sundry positions 6 times over the course of my career, I know from being worried about job loss. Granted, the first time I was laid off, an involuntary job loss was outside of my realm of possibility since it had never personally happened to me. After that, though, once I knew it was a thing, there are many times I’ve worried about being laid off. Maybe it was concerns about market performance, or new management, or rumors about reorganization, or any number of other things that caused my anxiety to kick in. 
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On the flip side, the times I have been laid off, I have just plain not seen it coming. I’ve been busy dealing with my personal life otherwise falling apart, or too busy working on a must-succeed project, or coming back from vacation to realize that apparently, I was not long for those companies. While I do worry from time to time, instead, I now focus on how to proactively position myself for longer-term career success instead.

Way back when, I had two operating modes when it came to work: “I’m happy with my job” mode and “I need to find a new job” mode. “I’m happy with my job” mode included excelling at my day-job with a side order of inactivity. “I need to find a new job right this minute” mode is when I started to network, look for career opportunities, dust off my resume, highlight my skills, etc. Now I realize that I needed to change from those two to an all new “working professional” mode—which is a both/and way of being. As a working professional, I still excel in my current role, but I also remember to keep my skill set up to date, continue to make ongoing professional connections, and have a career plan B (and up through about J, honestly) just in case I need it. Regardless of my employment status, this mindset serves me well and helps me live my life without focusing on fear.

Once upon a time, I planned to be a high school English teacher. While I didn’t end up teaching in a school setting, I use that skill set to help adults who work for businesses learn the knowledge, skills, and abilities that enable them to excel professionally and personally. I’m a lifelong learner, and I literally learn for a living—and help others do the same. I’m always learning new technology, reading up adult education theory, and gaining insights from those around me. In addition to having a formal background in education, I also attend regular professional development meetings, and I constantly read in and outside of my field. I make sure I can speak intelligently about trends in business, education, and beyond. Staying current and continuing to learn and grow keeps me doing well in my current position and future ready. In an ever-changing world, continued professional growth is the best way to manage whatever happens next. 

 People talk a lot about “networking.” Too often, I think networking is depicted as a superficial act that involves shaking a lot of hands at a nametag laden event where people dread the next day’s “would you like to buy something from me” calls. For me, as an introvert, I approach networking differently. My goal is to build mutually beneficial relationships with people. These relationships are an opportunity to share information, help one another out, and feel more connected.

I keep track of my network using LinkedIn. In the beforetimes (aka pre-pandemic), I would typically meet people in person first, then connect with them via LinkedIn. Now, after I interact with someone via webinar (at a professional development meeting or after we work together for the firs time), I add them to my LinkedIn network. I've also taken a more proactive stance on online networking out of sheer necessity. Regardless of how that connection comes into my life, from there, I’m happy to help a friend of theirs look for a new job, or talk with one of my connections about how they might want design their technical certification program, or answer a question about a job applicant who is a former coworker of mine. I expect to help people in my professional network out, and know that they will be willing to do the same.

Regardless of the role that I’m in, and even if it seems to be going well, I always have a backup plan, and a backup-backup plan, and then a couple more backup plans after those. After many layoffs, and the unique challenges of each, I have a broad sense of the types of situations (like figuring out the health care exchange and determining when it made sense to do short-term contract work) I may need to mitigate. This means being ready to manage possible adversity or taking advantage of opportunities as they become available.

In addition to being proactive with my network, some of the things I’ve thought through have made me better equipped for issues as they arise. Here are a few of the things I’ve contemplated:

• The recruiters/connectors who I call if I find myself unexpectedly in transition
• My options for short or long-term contract work in my field
• My interim budget if I am laid off, and how/when to tap which kinds of resources
• Different health care scenarios, including COBRA, a ridiculously high deductible health plan, or the “be careful” option
• My 6+ months of unemployment plan, including work outside of my field, to pay core bills

How do you manage career anxiety? Include your thoughts in the comments. 

As a now 6-time layoff survivor, I have done many job searches, and had many interviews. Recently, I read an article about a job searcher who opted out of one hiring process. He did this after making it through three rounds of interviews, and having the organization ask about arranging the next six (yes, six) additional rounds of interviews. (I included an article with details in the "Learn More" section.)
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I felt compelled to share my own story about one seemingly never-ending interview process. Like with many things in life, it took a bad experience to teach me how to make better decisions around participating in interview processes when job searching. 

Let me start by taking a moment to acknowledge that this is not always easy to do. When you’re hip deep in a job search, especially when you’re unemployed, it is hard to set boundaries. The longer the search goes on, the easier it is to tell yourself that you’ll summit Everest if a potential employer asks you to as part of possibly FINALLY getting a paying job. Here is your reminder that it’s important for you to realize that jumping through more and more hoops doesn’t necessarily mean that you’ll end up with a job at the end of the process. Do your future job searching self a favor and think through what your boundaries are when it comes to participating in a given company's hiring process. We'll revisit this a little later.  

During this particular job search, I was laid off at the end of the summer. From previous job searches, I hoped to find a new position before Thanksgiving, because otherwise it might be until February or March before I secured a new role.  

I was very excited when I ran across THE PERFECT JOB! It was an opening for a training director position within an easy commuting distance where I even knew someone who had connections within the organization.

Lessons Learned: Don’t fall in love with a job. Even if it seems like “the perfect job”, it is not yet “your job”. Apply, hope for the best, but keep on applying. Until you have an actual accepted job offer, it is not “your job.”

I met with my professional connection, and they filled me in. I learned about the organization, their clientele, their mission, the key players in the hiring process, and useful background information. My connection even put in a good word with the organization (they had left on good terms.) I also learned that the company had a some turnover in this position, so they were trying to make sure they did their due diligence and hired the right person this time around. 

Lesson Learned: Even when you’re excited because you found THE PERFECT JOB, gather information and listen to what people tell you. This company having gone through two people in the role in a relatively short period of time, and being concerned about making another hiring misstep is something I heard, and noted, but I didn't really listen to as much as I should have. In this case, the company was trying (maybe a little too) hard to hire the right person for the role. It could have also indicated that there was something about the company or the role that caused people not to stay. Again, my future self knows to synthesize information gathered more carefully--and not emphasizing only the good things.  

I applied, and my connection put in a good word for me. Very quickly, the company reached out to me for an initial phone screen. Then a phone interview. Then another phone interview. Then yet another phone interview. After four phone calls—each where the interviewer seemed excited about me as a candidate and talked about who else I needed to talk to—I started to wonder what the whole game plan for this whole process was (aside from their overwhelming goal not to make a hiring mistake).

Lessons Learned: In the initial phone screen or the first interview, be sure to ask what the hiring process is. Decide what your boundaries are, and if you’re willing to do all of the things they want you to do. Remember, you are interviewing them, too. Make no assumptions. Don't get so excited that they keep wanting to talk with you that you keep on going not knowing what the whole process will be (and if you're willing to continue on that path). 

In addition to talking to different interviewers on multiple occasions, the company wanted to see work samples. I emailed work samples and met with a subject matter expert who was well-versed in adult education and instructional design. They complimented me on the trainer guide, videos, and job aids I had created. They told me they were impressed with my work, and learned from what I told them. At this point, they told me the next step was for me to meet with the company founder. 

Lessons Learned: Have a portfolio online that people can access, or let people know that you are happy to review work samples (and your process) with them in an in-person or Zoom meeting. 

I was excited to be meeting the company founder, who was also a published author. In preparation,  I bought and read their most recent book, researched their accomplishments, read their blog articles, and  their body of work. During the interview, we had a great conversation, which included a lot of “when we work together” and “next steps” language. 

This meeting was followed by multiple Zoom meetings with different stakeholders explaining the next steps in this process—which they called an “in-box experience.” During this phase, I would come into their office and work for a half day. I would have a chance to interact with multiple people with whom I would work, including consultants and a client. This would require me to sign a non-disclosure agreement, work on a project for an actual client, and present information to a client.  

Lessons Learned: No matter how many interviews you have, or how much they seem to like you, remember you do not have the job until they have made you an offer and you have come to an agreement about your compensation. Remember that the goal of this process is that the employer decides if they want to work with you, and you decide if you want to work with them. Looking back, I'm frustrated with myself that I invested this much time without talking about salary expectations. 

The Wednesday before Thanksgiving, at 8:00 am, I arrived for my in-box experience. I brought my computer and the work I had done so far. I was told that I needed to use their computer for my work that day. During the four hours that I was there pretending I worked for them, I had an in-person panel interview with people I had talked with via phone, interviewed via Zoom with a consultant, ran a project meeting, completed work on instructional materials for a client, and got feedback on my performance  along the way.  I had a final conversation with one of the decision makers before ending my day. I was told I'd hear back early the following week. 

Lessons Learned: Determine ahead of time how much you are willing to do for a role, and when to call it. Remember, you're interviewing them, too. 

In the middle of the following week, I got a call back. It was very brief. Thanks for my time, but they had decided not to proceed with me as a candidate. If I like, though, they would be willing to add me to their possible consultant database for future contract work. 

​Lesson Learned: Never again. In short, I spent about 45 hours total, including about 15 hours of unpaid work that I did for the company, to end up with no job offer. Time to transition those lessons learned into new personal guidelines. 

Remember the boundary setting I mentioned before? Here's where we revisit it. After going through this process (and getting mad all over again writing this up), I am reminded of the outcome of those lessons learned for me.

• Ask about the hiring process in the initial phone screen. Ask about timelines and next steps. 
• Sometime during the interview process, have an initial conversation about salary and benefits. Let the organization know that it's to make sure their benefits and total compensation is aligned with my expectations. End the process early on if  they are significantly out of line, or at least manage expectations on next steps. 
• Evaluate my feeling on the role and organization at each step in the process. Be ready to withdraw from the process as needed. Be polite when communicating my desire to not continue with the hiring process. 
• If the idea of doing work as part of the hiring process comes up, discuss details and time commitments involved. Offer to review my work samples with them, and spend up to 2 hours showcasing my skills. Set expectations that beyond that, my time is valuable and billable. 

What have you personally learned during the job interviewing process? Include your thoughts in the comments.

I am a parent to a teenage daughter. [Insert appropriate level of panic here.]

Personally, I don't think most people really know what they are doing when it comes to parenting. I always felt like there would be a magical day when I felt grown up and like I knew all of the secrets of the world. Suffice it to say that it hasn't happened. Regardless, I have a child, and she's growing up, so I've continued to make things up as I've gone along, and it's been going pretty well. So far, she's a likable, considerate person who gets decent grades, has a lot of interests, and has friends whose parents I don't hate. As an extra added bonus, she gets along with me as a mom and a tolerable adult figure. I consider that a win.

With that less than stellar resume of my parental qualifications, here are my top 3 pieces of unsolicitied life advice for my teenage daughter. Who knows. Maybe your child, or any random adult for that matter, will learn a little something.

There are some basic life things that we all have to do--but there's a whole lot that we actually don't have to do, but that we do out of obligation. Let me rephrase. You do not  have to do everything people ask or tell you to do, like or try. ​You get to say no and you don't even have to give said person a reason why either. How cool is that?

You don't have to like a band, hate a person, identify as gay/bi/straight, try a drug, do a shot, dye your hair, eat food, take a dare or do anything physically that you don't want to do. People of all ages will try to tell you otherwise, and they are wrong. This also goes for hugging someone creepy, eating a dessert that a coworker made or having a second helping of casserole because someone says "You are too skinny!" People often want some sort of validation for how they live their lives, and they will try to get someone to affirm their own choices by choosing them, too. You don't have to be that someone. 

​The flip side of this is that other people also don't have to do everything you tell them they have to do either. We each get to make our own choices, and take a "No" or "No thank you" or "I don't think so" as a real answer. Set the personal boundaries that are right for you, and accept other people's boundaries, too. 

Children and adults alike each deal with "emergencies" on a regular basis--many of which wouldn't have had to be emergencies with just a wee bit of forethought. Many day to day "emergencies" can be mitigated by having your cell phone, $10 in cash, and your house keys.

On the low end, here are a few super-easy tips from me to you. Bring a towel with you into the bathroom. Brush your teeth before you put on your lipstick. Put on your knee pads before your wrist guards. A little forethought goes a long way.

On to bigger and better things. Many other perceived "emergencies" have only become so because of neglecting to look ahead a few days to see what is coming up or a general lack of communication. On Sunday, look ahead at your week. Give me a heads up that you have a band concert, volleyball game, birthday party or sleepover at least 2 days before it happens. If I have to fill out paperwork, or give you permission to do something, or figure out any logistics, make that a week. All those activities that you are involved it don't just happen. It takes a bit to get a doctor's appointment for an athletics physical or request a copy of your vaccination records or lay hands on the special whatever-it-is that you want to get whats-her-name for whatever thing it is she's celebrating.

Also, just know that if you don't plan ahead, I am at the point where I'm done making your poor planning my emergency. I've got things going on too--must of which I had to schedule and arrange to accommodate all of your activities that I actually knew about.

Overall, take responsibility for your own life because no one is going to care more about your activities than you do. Get a calendar and write things down. While I'm temporarily still your chauffeur, I am not your concierge.

Everyone needs help from an adult sometimes. Everyone. You can talk to me, or if you'd rather, try out these people: your dad, your step-dad, my best friend, your best friend's mom, a teacher at school who you like. Talking to your friends is great, but sometimes you need an adult opinion. (I have 30 years of life experience on you--which means I've been through a few things that are totally new to you.) You are fortunate that you have many, many people who care about you who want you to be well. Even if you think it's the most horrible thing that anyone could ever do, let's talk and figure out what's next. Give me a chance to help before you do something extreme like running away, hurting yourself or hurting others. I am also happy to share my list of stupid things that I did as a child (and some after that) that I also thought were super horrible then that you will find laughably lame, now. 

​If you know of someone who you think needs help, tell one of us about that, too. I am happy to talk to your friends, their friends, other people's parents, or whoever else you think is struggling to help them get through it--whatever it might be. Life is often hard, and going through it alone makes it even harder. Let one of us help--which includes picking you up and helping you get out of a messed up situation at some god awful hour in the morning (which I will happily do whenever it is needed.) I'm also not going to yell at you or give you a hard time. Again. Here to help.

What is your top "adulting" advice for others?

No one wants to be a victim. People talk a lot about self defense--which I usually think of as the ability to defend yourself against an attacker. Ideally, though, we can learn how to prevent many of those situations from becoming physical altercations. 

I think it is important to be able to defend yourself. Most self-defense training, though, focuses on the point where you're being attacked, not on ways to prevent an attack from ever taking place. Here, I'm focusing on putting yourself in a position where you can avoid an incident (like being assaulted, robbed or raped) altogether.

As someone who lives in a large city, currently with an increase in crime, and doesn't want to live afraid, I focus on these three concepts for staying out of harm's way: situational awareness, being an imperfect victim and listening to my intuition. ​

Situational awareness is a fancy way of saying "pay attention." I'm amazed by the people I see on a regular basis, who seem completely disconnected from the world around them. For many, there seems to be the prevalent attitude that bad things simply will not happen to them regardless of what they do. Being actively disconnected from what is going on around you make you more likely to be assaulted or a victim of theft.

Here's what a lack of situational awareness looks like:

• A person walks on a busy sidewalk, singing along with a loud song on their headphones and nearly walks in front of a delivery truck.
• A person at the supermarket parks their cart across the middle of an aisle so no one else can get through and checks for store coupons on their phone.
• A person stands in front of the train door and answers a phone call as people try to get around them to enter and exit. 

Here's what situational awareness looks like: 

• A person walks into a room, takes a cursory look around to see who's there, and mentally notes where the exits are.
• A person slows down as not to walk too close to the person in front of them, and notices that someone is walking behind them on their left. ​
  
• A person who, near the end of their drive home, first looks to see if anyone is following them, then looks at the cars parked on the street in near their house and if they are occupied before getting out of the car as not to be a carjacking victim.​

Overall, situational awareness is making a little effort to notice your physical environment so that you are in tune with it, instead of constantly surprised by it.

Again, no one wants to be a victim, but many of us do things that make us more likely to be one. Since typically people who are going to rob or rape others are looking for easy targets, being perceived as difficult is a great way to avoid an incident. 

Here's what imperfect victims look like:

• They walk with purpose and exude confidence. Their heads are up, and they are aware of the people, places and things around them. If someone gets too close, they look them directly in the face.
• They are sober, know where they are going and how to get there. They don't say things like "I've never been in this city before and I'm not even sure what hotel I'm staying in."
• They have their purses and bags zipped shut and carry them in a way that they are not easily snatched. Their have their money and other valuables secured or out of sight. 

Imperfect victims also remember their boundaries. Too often, especially as women, we try to accommodate other people's requests because we want to be liked. Remember, though, you don't have to be nice to random people who approach you and demand things from you. You do not have to shake someone's hand, hug someone, or tolerate someone in your personal space. You do not have to give anything to an aggressive panhandler.

​Tell people no, and do it loudly if required. Put your hands up between you and them when you say "no" to let them know they really do need to stop. You may even need to yell "Get away from me" loudly to make it clear that they need to give you space. People who speak up are perceived as being more trouble than they are worth. 

You know how sometimes dogs don't like certain people? Or how babies cry and do not want to be held by just anyone? Their intuition​ is what makes them want to avoid some people. Unlike small children or animals, as adults, we tend to ignore our intuition.  This is out of a sense of politeness or fear of being accused of being one of the bad -ists (racist, sexist, elitist). We need to re-learn to listen to our intuition for the sake of our well-being and trust that. This is not about political correctness or offending someone we don't even know. This is about our personal safety in what could be a dangerous situation.

Here are those feelings you need to honor: 

• Does it feel like someone's too close? Does someone creep you out? 
• Do you have a strange feeling in the pit of your stomach?
• Does something not look quite right?

Those weird feelings that you can't quite put into words? Listen to them. Remember, sometimes, our bodies figure thing out before our brains catch up. We need to learn to pay attention to our surroundings with our heads, and our bodies, and heed that warning. It will help keep us safe.

What safety tips do you have? How do you keep yourself out of harm's way?

Going to work expecting to finish up a report and lead a meeting and having your workday end abruptly at 10:00 AM walking to your car with a box containing all of your workly positions, is jarring. What's even more jarring is the realization that now--SURPRISE--you have to find a new job so that you can continue your extravagant lifestyle of living indoors and eating on a regular basis. 

For the whole of my professional career, I have worked in the field of corporate education in positions like software trainer, training specialist, sales training manager and instructional designer. Like many of my colleagues, I've also been laid off three times in my 20+ year career.  (I know people who have me beat by at least a couple of times.)  While fixating on the fear of losing your job is a horrible way to exist, there are a few things that you can do now--while you're happily, gainfully employed--that can help lessen the blow if you do happen to find yourself suddenly in need of a new position.

If you read any articles about effective ways to find a new position, leveraging your professional network is a key piece of advice. It's also harder to start networking when you have your proverbial hat in your hand and need something. It's better to start building your professional network before you need something. Your network is also much more than a job search resource.

LinkedIn is a great tool to help you build and connect with others. In the beforetimes (pre-pandemic), I would connect with people on LinkedIn after we had met in person. Now, I proactively connect with industry leaders, people I encounter at professional development meetings I attend via Zoom, or I ask to connect with people who share common interests with me. 

I also interact with people on LinkedIn. I post content that highlights my industry knowledge, comment on people's posts, and share posts that resonate with me. Being a good "LinkedIn neighgbor", and building your network before you need to use it for a job search, is a great way to position yourself or future success.

I was once laid off from a job where I had been for eitght years. When my position was eliminated due to corporate restructuring, putting my resume together again was a challenge since I had years of diverse work experience to document. At that time, I knew details about recent projects, but it was harder for me to piece together all that I had done, and salient details that would help me get hired elsewhere.

Fortunately, and in rather unusual fashion, I was given a couple of months of notice that my job would be ending. That gave me the time to review my calendar, and files, to put together detailed descriptions of what I had done. This helped me put together a master resume. This isn't the final resume that you use to apply for a position. This is the big huge ridiculous document that contains everything you've done ever. From here, you pick and choose details that you'll include in your for real applying-for-a-job resume. 

In general,  I've become more proactive about recording what I do. While these projects are fresh in my mind, I write down specifics on what I did, who I worked with, outcomes and tangible results. This helps me not only for a someday job search, but it also helps me position myself for additional projects and roles at my current workplace as the company grows and evolves. Keeping a detailed list of projects, responsibilities and skills you were able to use will make resume writing much easier when the time comes.

Once upon a time, I was planning on being a high school English teacher. While my current career path focuses on education, suffice it to say that I ended up in a very different place than I originally envisioned. ​With each role that I have had, my skill set has grown immensely. 

When I look at how the world has changed since earned my undergraduate degree, it's amazing. One of my first training jobs was as a software instructor teaching people how to use the big scary Internet. My first few job searches were done relying predominantly on the want ads in the Sunday newspaper. At one company, we were on the bleeding edge of technology by using instructor-led web based training before training by webinar was standard. With advances in technology, the workforce, and worldwide economic factors, things are always changing, and to stay employeable, you need to keep up. 

Don't wait until your job's future seems uncertain to start learning. Go to professional meetings. Read website dedicated to your field. Listen to podcasts on topics of interest. Look at job descriptions for emerging positions to see what kinds of skills are in demand. Keep updating your skills so you're not left behind when change happens around you. ​Be Amazon, not Nokia.

What other career advice do you have to share?

Like many adults, I have what feels like a never-ending to-do list. No matter how much progress I make, I often dismiss what I have accomplished because I'm too busy focusing on all of the things I haven't done. 

A couple of years ago, I had a boss who encouraged me to make a success list on a weekly basis. This was a great way for me to remind myself that I am making progress--even if it doesn't always feel like it's the case. In addition to my weekly success list, I decided to take personal inventory and do a quick list for the past year.

1.  Added daily yoga to my wellness routine.
2.  Applied for 21 jobs and had 12 interviews.
3.  Bought running shoes I absolutely love and ran my first 5k.
4.  Celebrated my 10-year anniversary with my husband.

5.  Connected with over 100 new colleagues on LinkedIn.
6.  Cut my daily commute time by 1 hour per day.
7.  Decided to quit doing roller derby for a while to focus on being a roller derby mom.
8. Didn’t totally freak out when my daughter was on a two-week trip to Asia with a school affiliated group.
9.  Enrolled my daughter a drivers ed class and started my role as a driving coach.
10. Found an awesome new chiropractor.
11. Got a new FitBit and finished 3 StepBet challenges.
12. Got our cat, Zippy, through ear surgery. (Now she has one ear hole, but two cosmetic ears).

13. Learned how to slow down on hills in inline skates. (Next year I hope to have a little more style in my slowing down.)
14. Logged over 80 gym visits.
15. Outlined a book on job searching and job transition.
16. Published 18 blog articles.
17. Ran over 70 miles and inline skated over 250 miles on outdoor trails.
18. Saw “Die Hard”, “They Live”, and “When Harry Met Sally” at the Parkway Theatre.
19. Skated my first inline 10K event and didn’t die, then skated my first inline marathon and finished in under 3 hours.

20. Started a great new job as the Director of Training at a software company.  
21. Survived my second position elimination in 2 years and found a great new job in less than 2 months.
22. Tried spinning and enjoyed it. 
23. Vacationed in New Orleans.
24. Watched all the episodes of Will and Grace and Friday Night Lights.
25. Wrote my very first knitting pattern.

What is on your success list for this past year? Include your thoughts in the comments.

Earlier this year, when talking with a friend about her job search plans, I mentioned the idea of a “personal brand.” She asked me what I meant by that, which caused me to do a little soul searching. I realized I had bought into the idea of the value of having a strong personal brand while working with mortgage loan officers and real estate agents—two audiences who are all about getting their face out there to attract business. I took a step back and started thinking about how to better articulate the why and how of a personal brand.

As a consumer, a brand is a shortcut that helps me make a buying decision. If I want a good cup of coffee in an unfamiliar city, I find a Starbucks. If I need to buy a book, I typically go to Amazon, and for an audio book, I’ll visit Audible. If I want durable shoes for outdoor activities, I’m looking for a pair of Keens. There are also brands that are so prominent, they have become part of our lexicon. People Google instead of doing an online search, use Kleenex rather than tissue, and pick the version of Coke they want at a restaurant.  Those brands mean something whether it’s quality, range of items available, or a predictable experience. Brands help us jump to a quicker answer instead of having to weigh multiple options for every single buying decision we make. 

A personal brand is a similar idea. Instead of branding a product, though, it’s intended to help shortcut the decision-making process to promote someone’s credibility or value. When I think of the epitome of a personal brand, I think Oprah. Oprah tells us what pop health gurus to listen to, what books to read, who to vote for and more. Oprah has a television network, and a magazine and an empire. Everyone knows who Oprah is and what she’s all about. This is personal branding at its finest. 

For the rest of us non-Oprah's, we also have a personal brand. When people meet one another in-person, oftentimes, we check out one another's online presences. In the work world, it's usually LinkedIn and potentially Facebook, Twitter, and Instagram (among others). Whether you're looking for a job, or connecting with a professional colleague, having an online presence is nearly a given. Make sure that presence is one you want people to be aware of (because they'll find it one way or another) and that it positions you in a positive light. 

My personal branding aspirations are not at the level of Oprah. (My television network and magazine are on hold for now.) For me, my personal brand is showcasing my skills as a trusted professional in the learning and development space. I want to be known for sharing industry related information on adult education, conveying lessons learned, and communicating my personal insights. My goal is to position myself as a real life human with day to day challenges who is also someone you’d trust (or hire) when it comes to helping adults learn information to enable them to succeed.
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I started to pay attention to my personal brand when I realized I wanted to start sharing my insights in blog entries. For me, a personal brand was an embodiment of what I wanted my blog to be about. In short, my blog is my way of sharing my learnings with others who could benefit from my trials and tribulations. Using the colors in my professional headshot and a fun photo of coffee, my personal brand was born. 

When I think of what my brand includes, I think first of how I present myself online as well as in print. For me, that means I have a professional social media presence on Twitter, Facebook, LinkedIn, and Instagram. On each site, I used BrendaLearns as my username, my professional photo as my avatar, and a consistent description on each site. I also have a background picture on my social media sites that showcases the same color scheme (shades of red and gray). In addition, this color scheme is included on my blog at (you guessed it) www.BrendaLearns.com. On my resume, I include a red line on the left side, which continues to emphasize my personal brand. In addition, my business cards feature the same color scheme and background image to keep my personal branding consistent. 

My focus of my blog is sharing my key learnings with others. It’s about helping others navigate life’s trials and tribulations by enabling them to benefit from some of the things I’ve either researched or learned through experience. Whether it’s helping people think through personal finance questions, figure out how to navigate a job loss, train for an inline skating marathon, or just helping people learn in general, I am wired to want to help people learn and grow. I want to share information in a way that is understandable, and even fun.
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Likewise, that same spirit is embodied in my social media presence, I want the world to associate my personal brand with someone who is knowledgeable and helpful.  This is why I share articles on helping adults learn, leading strong teams of high-performing (and happy) individuals, and other business insights. I also share articles and posts that show that I’m human, too. I have 2 cats (Zippy and Meathook), a daughter who is into roller derby and learning to drive, a strong interest in inline skating, and a love of quotes that are at once funny and thought provoking. Without having something to say, and getting comfortable being human in front of others, having a personal brand is not worth much.

​What do you think about personal branding in general and the value of having a personal brand? Include your thoughts in the comments.

Last Sunday, I skated 10.4 miles, my longest skate to date. I was where I needed to be in my inline marathon training plan. I was less freaked out about hills, my endurance was improving, I had an ever-improving stride, and I was mostly ready (and productively anxious), about my upcoming inline half- marathon.

On Tuesday, I went to my favorite local lake with a 3ish mile bike trail with the plan of putting in 6 miles. About a half mile into my skate, I slowed down a bit as I went across a driveway, then started to pick up speed again. Suddenly, I felt something in the middle of my back, and I was knocked to the ground trying to figure out what just happened. A moment later, and I was standing up in the grass with a few more dings on my safety pads, looking at a boy on a bike. My best guess is that he was going faster than he should have been and not paying a whole lot of attention to anyone or anything else on the path. The main “anyone” on the path was me—an adult women in an obnoxious cycling jersey and a blue helmet. I stood there, taking personal inventory of where it hurt (which was barely anywhere because of the fun that is an adrenaline dump), and looking at him, and his seemingly disinterested mother, in disbelief. 

What followed was an interchange that went something like this:

Boy: AAAGGGHHH!
Me: You hit me with your bike and knocked me down.
Boy’s Mom: What happened?
Me: He hit me with his bike and knocked me down.
Boy: My brakes didn’t work.
Me: You hit me with your bike and knocked me down!
Boy’s Mom to Boy: Oh no! Let’s look at your brakes.
Me, to Boy’s Mom: HE HIT ME WITH HIS BIKE AND KNOCKED ME DOWN!

[Silence as I waited for the mother or the boy, or really anyone, to ask if I was okay or show any sort of acknowledgement or remorse for the part where the boy HIT ME WITH HIS BIKE AND KNOCKED ME DOWN.]

Me, to Boy’s Mom: In case you’re wondering, I’m okay.
Boy: My brakes didn’t work.
Me: YOU HIT ME WITH YOUR BIKE AND KNOCKED ME DOWN!

In the end, I got nothing from the mom, and the boy continued to try to explain to me about how his brakes didn’t work. I skated ahead to get away from them, and when they caught up with me as I was waiting to cross the street, the boy stopped--funny how his brakes worked then--and his mom didn’t make eye contact with me and apparently was busy trying to locate her other child (who I think she was also trying to locate when the boy initially HIT ME WITH HIS BIKE AND KNOCKED ME DOWN).
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I decided to skate only 3 miles that night since I was feeling a little off after the boy HIT ME WITH HIS BIKE AND KNOCKED ME DOWN. I was happy to skate/walk away from the issue, but the interaction bothered me for all of the reasons. 

I woke up the following day and realized that, although I am durable and tough, getting hit made a real impact on me. (Pun intended.) My back was a little sore, and later in the day, I had a headache and was extremely tired. I went home and slept a bit. The day after that, I noticed neck and back pain, and realized that this is what whiplash feels like. I scheduled a chiropractor appointment for Friday morning, and skipped skating Thursday night.

On Friday, I went to the chiropractor, and told her my situation. She told me it was my call whether or not I wanted to skate in a week, and we could see how it went and make a call later in the week. I have a couple of specific stretches to do, ice to use on my back and neck twice a day, and a directive not to skate or anything equally strenuous until at least Tuesday. 

20, and probably even 10 years ago, I may have pushed it and done the race knowing that I could tough my way through it. While I have no doubt in my ability to play hurt and work through pain to achieve a goal, it’s also important to know when that makes sense, and when that is just dumb. I had planned for a week of training to achieve a few more things (a longer skate on rolling hills, an even longer skate on a flat surface to surpass the half marathon distance before the event) that I’m not going to be able to do. There is the pre-race taper, but I’m a little too pre-race to call this a long taper. There is also the pain that you play through (like soreness and aching rather than “I messed up my neck and back because someone HIT ME WITH HIS BIKE AND KNOCKED ME DOWN.”)

While one of my goals is to skate an inline half marathon, that was really a sub goal on the way to skating an inline marathon. Knowing myself and my body, I’m going to sit out the half marathon (which kills me a little) and heal up so I can come back strong and do the full marathon in September. Sometimes one goal has to go away to reach another, more important goal. I’ll also skate the half marathon distance, just not with the pomp and circumstance of finishing an event as planned.
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Skating is the most recent manifestation of one of my longer term life goals: continued wellness and mobility. One of my other core life goals is to be able to retain mobility and fitness throughout my lifetime. Currently, I’m not willing to put “complete inline half marathon in 2019” over “ability to walk when I’m 80 and live relatively pain-free.” This is one of those cases where adulting sucks. I know enough that I need to give up an interim goal to hit two, larger (and more important) long term goals. I'm still not happy about it. 

For the next week, my main physical activities will be sleep, yoga, stretching, and walking. It's killing me a little bit already, but better to take a week to really recover than pushing it too soon and hurting myself worse. After that, I'll reassess. Then I may do shorter skates on flat, controlled surfaces (like a local inline skating track that is well-maintained), try out my easy hills trail (which is a mile long), and see how things are looking. I'm also going to take full advantage of the chiropractic arts and have a massage between now and then. I may also walk and put in some elliptical time to keep my fitness level up while I heal. 

How do you heal from an injury? How to you manage your headspace? Include your thoughts in the comments.

There are several days each year where people typically look back and assess their lives. This could be the anniversary of a death, a holiday full or memories, or your birthday. For me, the day I look back at my life is Groundhog’s Day.

Early in 2006, my life was at a crossroads. My then-husband and I were in the process of getting divorced, and I was figuring out how to transition from a house to two houses and what co-parenting my 2-year old daughter would be like. The one stable thing I had was my job. I was happy to have one thing that I could count on not changing.

…and then February 2 happened.

That morning, I went to work. I took a few minutes between meeting to create a spreadsheet to figure out if I could afford to buy a condo I’d looked at the night before on my own. As I saved, I got a tap on the shoulder that I had an impromptu meeting. I grabbed a pen and a legal pad and walked into a conference room full of executives who informed me that position was eliminated due to restructuring because of the company being acquired. I was in shock. I returned to my desk, deleted the spreadsheet of my financial plans (which in just a few minutes had become irrelevant), told my coworker Brad “I’m gone,” and found myself sitting in my car with a box containing all of my formerly workly possessions.

From the parking lot of my ex-workplace, I called my soon to be ex-husband to tell him that I was now unemployed.  His only response was “huh.”

That weekend, I was on a road trip to visit some of my high school friends for a fun weekend of reminiscing and going to the Snowflake Ski Jump. On my way there, a local cop pulled me over for speeding. As I sat there, I glanced at the notification I’d just received from unemployment sitting in my passenger seat—the one that said I’d receive less money than the previous time I’d been laid off—meaning I wouldn’t be bringing enough money in to cover my half of the mortgage. As the officer came to my window, I could feel the tears well up. I could not get a ticket, too. I would cry (as I often heard people threaten to do), but this was no empty threat that would come to bear only through theatrics. I was legit going to fall apart if this happened.
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This moment—sitting in the car with indications of my life failures greatest hits smacking me in the face, was a low point in my life—second only to my dad’s unexpected death. 

Fortunately, I think because of my street cred, which included being a native of a town nearby, I drove away ticket free. One thing had gone okay. Then I got to see friends, connect with new people, and spend more time with my daughter. I also had the time and space to figure out what to do with myself now.

It was an ugly, ugly few months.

I applied for countless jobs. I put our house up for sale. My daughter’s dad (new language from Mom’s House, Dad’s House) and I decided to move in tandem to Minneapolis, Minnesota from Madison, Wisconsin. I looked for jobs, made business connections, and stayed with friends on the way to and from my regular trips to Minneapolis. I didn’t sleep well for months. A tree fell down in my front yard the day of my open house, so I figure out how to have a giant tree removed while driving on I-90 from a job interview. 

That May, I found a job, a pre-school for my daughter, a new place to live, and reconnected with one of my best friends from high school. Later, her dad found a job and moved, too, with his new girlfriend (who was a lovely person who was good to my daughter). Then, I totaled my car, dated and broke up with a couple of people, and got Shingles three times in a row. Some days, after work, I would lie on my floor and look at the ceiling in my apartment, my low-cost therapy as I adjusted to all of the life changes. I adjusted to my new normal after going through every major life change (save a death in the family) I could think to experience. 

In October, on the same day, I was approved for a car loan and found out that my house in Madison had new owners. Over time, I made two great friends from my job and still spend time with them regularly. I got comfortable in a new city. I started dating someone who was great—then bought a house with and married that guy (who my daughter still calls “Mikey.”)

I got laid off again and got another good job, then got laid off again and got an even better job. My husband and I celebrate our 10th anniversary this year, my daughter is doing well, and my best friend and I get together most weeks to catch up. Life is pretty damn good.

Sometimes, I see people who don’t seem happy with what they have. The strange upside of having gone through rough times is that it gives you a frame of reference. It reminds me to be grateful for the house that I love, my husband sitting in the living room with our two cats in his lap, my healthy, happy teenage daughter (including her brown, purple and blond hair), and my challenging job that I absolutely love.

’m grateful for being active, able-bodied, and having a strong sense of well-being. I am grateful for heat in the winter, air conditioning in the summer, and automatic garage door openers. I treasure mother/daughter movie night, trips to the skating rink, and even playing chauffeur on the girl’s friend outings. I value my roller derby skates, my outside roller skates, and my inline skates. I appreciate my cats, Zippy and Meathook, and the combination of disdain and affection they have for me.  I am genuinely grateful for it all. Groundhogs Day is my annual reminder to remember all these things.

​What reminds you to take time to be grateful? Include your thoughts in the comments. 

About a year ago, I began driving to and from work on a daily basis. Consequently, I have become an avid audiobook listener. I enjoy reading non-fiction, and I focus on topics including business, management, social science, and health.

I've read a lot of books focused on personal improvement. While the information is always beneficial, here are three books that stood above the rest. They include convincing arguments for making positive life changes, straight talk about personal accountability, and specific steps to take to take needed action. In fact, each of these books was so helpful that I initially listened to them, then bought them in a hard copy to have access to the exercises and as a reference moving forward. Here they are in the order that helped me to take best advantage of the information.  

Full book title:
Not Nice: Stop People Pleasing, Staying Silent, & Feeling Guilty... And Start Speaking Up, Saying No, Asking Boldly, And Unapologetically Being Yourself

Author:
Dr Aziz Gazipura

What I expected:
I was looking for a book on being a better conversationalist. After a couple of false starts with other books that focused on rehearsing conversations and strategies for coping with severe social anxiety, I stumbled across this book. 

What I got:
This book is about being more authentic as a person, which can increase personal confidence and make it easier to move freely about the world--including having conversations with people you don't know very well. At it's core, it is about our misconceptions about being nice, and how we "nice" ourselves into insecurity, resentment, and unhappiness.

Dr. Aziz's personal stories resonated with me, and encouraged me to reexamine my attitudes and behaviors. The book includes exercises on everything from evaluating your personal "rules" for interacting with others to thinking through alternative ways to handle common situations. After going through these exercises, I am better at prioritizing what matters to me and living more authentically. As an extra added bonus, having a better sense of myself is helping me commit to the life changes I want to make. By giving myself permission to say no to things that don't appeal to me, and feeling more comfortable really committing to what I care about most, I'm making progress towards healthy eating and fitness.

 Full book title:
How Not to Die: Discover the Foods Scientifically Proven to Prevent and Reverse Disease

Author:
Michael Greger, MD

What I Expected:
I was looking for a book about nutrition. While I knew the basics, I wanted to eat better, and I thought having more information on nutrition would help. I also thought it had a high probability of being painfully boring.

What I Got:
I got nutritional information formatted in a way that I cared about it and decided to change my whole diet. Given family history of obesity, pain management, and limited mobility, I wanted to take positive steps to position myself for a long, healthy life where I could skip having to take multiple medications, increase my overall level of fitness, and bypass health issues.

This book guides the reader through health conditions and studies showing how healthier eating can minimize chances of getting the disease, or even provide treatment. Using scientific studies, and even acknowledging the shortcomings of some of them, this book lays out the "why" for the way of eating it advocates. The "why" is positioned not as fear mongering or shaming the reader into making positive life changes, but on the benefits of making eating changes that are completely within your control.

The author, Dr Greger, is an advocate for a Whole Foods Plant Based (WFPB) diet, which emphasizes leafy greens and lots of fruits and vegetables. He also mentions that even if people don't become strict in their adherence to this diet, including more fruits and vegetables will have positive results. I would have never seen myself completely change my eating, but this book gave tangible, specific reasons to upgrade my diet for the better and never look back. 

I got more than a dry book on nutrition. Instead, I got the motivation and key strategies I needed to make positive, healthy lifestyle changes. As an extra bonus, the Daily Dozen (also available as an app) is a helpful tool to make sure I'm planning my diet around these core requirements. 

Full book title:
The Little Black Book of Workout Motivation

Author:
Michael Matthews

What I expected:
I will be completing an inline marathon later on this year, and I am making plans for my workouts leading up to the event. I also know that the last time I signed up for an inline half marathon, I managed to not make a training plan and ended up not even doing the event. I went in looking for motivation (and not even really knowing what I expected that to be). I was also not entirely convinced that I could get motivation from a book, but I was willing to give it a shot.

What I got:
This book is the stern talking to I needed to commit to a goal, take steps to motivate me to achieve it, and the "just do it" mentality to take action towards that goal. The focus is not just on thinking positive thoughts, but on doing the work to make success happen. Like with many books focused on personal improvement, there aren't a lot of new and unusual ideas. It does, however, bring together useful ideas and package them together to motivate action. It includes useful tools and exercises to get from "I should maybe sort of kind of do a thing" to "I'm going to the gym right now, and I'll continue to fine-tune my plan as I go." 

There are a few helpful exercises to help empower people to get out of their own way. So often, people sort of, kind of commit to a goal, then find every reason not to follow through. Personally, I think of all the excuses I can come up with for not going to the gym. Using the techniques included in the book, helped me to eliminate many of those lame excuses and motivate myself to go even if I don't totally feel like it on a given day. 

What books have influenced you to make positive life changes? Share your thoughts in the comments.