From "To Do" to "To Done"
Like many adults, I have what feels like a never-ending to-do list. No matter how much progress I make, I often dismiss what I have accomplished because I'm too busy focusing on all of the things I haven't done.
A couple of years ago, I had a boss who encouraged me to make a success list on a weekly basis. This was a great way for me to remind myself that I am making progress--even if it doesn't always feel like it's the case. In addition to my weekly success list, I decided to take personal inventory and do a quick list for the past year.
This Year's Success List
1. Added daily yoga to my wellness routine.
2. Applied for 21 jobs and had 12 interviews.
3. Bought running shoes I absolutely love and ran my first 5k.
4. Celebrated my 10-year anniversary with my husband.
5. Connected with over 100 new colleagues on LinkedIn.
6. Cut my daily commute time by 1 hour per day.
7. Decided to quit doing roller derby for a while to focus on being a roller derby mom.
8. Didn’t totally freak out when my daughter was on a two-week trip to Asia with a school affiliated group.
9. Enrolled my daughter a drivers ed class and started my role as a driving coach.
10. Found an awesome new chiropractor.
11. Got a new FitBit and finished 3 StepBet challenges.
12. Got our cat, Zippy, through ear surgery. (Now she has one ear hole, but two cosmetic ears).
13. Learned how to slow down on hills in inline skates. (Next year I hope to have a little more style in my slowing down.)
14. Logged over 80 gym visits.
15. Outlined a book on job searching and job transition.
16. Published 18 blog articles.
17. Ran over 70 miles and inline skated over 250 miles on outdoor trails.
18. Saw “Die Hard”, “They Live”, and “When Harry Met Sally” at the Parkway Theatre.
19. Skated my first inline 10K event and didn’t die, then skated my first inline marathon and finished in under 3 hours.
20. Started a great new job as the Director of Training at a software company.
21. Survived my second position elimination in 2 years and found a great new job in less than 2 months.
22. Tried spinning and enjoyed it.
23. Vacationed in New Orleans.
24. Watched all the episodes of Will and Grace and Friday Night Lights.
25. Wrote my very first knitting pattern.
What About You?
What is on your success list for this past year? Include your thoughts in the comments.
Most people in the business world know that social media can be a powerful tool to help get the word out. Unfortunately, while many people understand the value in the abstract, often they don’t really know why it makes sense, or how to go about doing it at all, much less doing it well. As someone who has worked with a variety of independent businesspeople (including artists, musicians, self-defense trainers, real estate agents, and more), I have learned a few key strategies for leveraging social media well.
Two Common Mistakes
While many small businesspeople are on board for using social media in the abstract, I have noticed that many people make two common mistakes. For one, people have no plan at all. Maybe they go so far as to create bare bones accounts on some combination of Facebook, Twitter, and Instagram, and then stop. They may not even have a picture to use, or be sure how to describe who they are. In short, they start and quickly fizzle out because they aren’t sure what to do next. For those that manage to complete their account profiles, they typically err in a different direction. After they have their accounts, and even follow a few people, they might make posting after posting that say nothing more than “buy my stuff.” I’m not even sure which one is worse. Both result in a social media profile done poorly that won’t have the desired result.
According to the Internet (and, yes, the article link is included below), 79% of US adults have at least one social media profile, meaning there are approximately 243.6 million social media users. That’s a whole lot of people who businesses can access in between pictures of friends’ kids and live tweeting their favorite television show. Not only are those people available, but social media accounts are free to open and use with the opportunity to pay to further boost messages and connect with more people. Social media use can help humanize your brand and build brand awareness, which can result in a larger customer base—which can lead to more revenue from views, sales closed, and return business.
Doing Social Media Well
So how does one go about doing social media well? For one, you have to have something to say—and that something can not just be “buy my stuff.” We’re building a brand here. So who are you and what do you want to say to who? How do you want to be perceived? What do you stand for? How do you help people? What kind of content might interest the people that you’re trying to reach? Who are those people? Thinking through those core questions can help you figure out what it is you want to say. Figuring out your core message is mission critical to making social media work for you.
What To Say
While “buy my stuff” can be one of the types of messages shared, ideally, that’s only 10% of what you’re saying. So what else should you be talking about? Here are a few ideas that I’ve used while promoting the Mellow Fury Etsy shop. These tie into the knit hats I make and sell, and my best sellers are sci-fi or comic book themed.
Education: share information in your area(s) of expertise.
Entertainment: Include something fun or funny.
Humanize: showcase the person behind the brand.
Customers: showing satisfied, happy customers.
Supporting Others: share the love.
Buy My Stuff: showcase what you sell in a non-obnoxious way.
What Do You Think?
What are your thoughts on using social media well to promote your small business? Include your thoughts in the comments.
Brenda is an adaptable learning & development leader, innovative instructional designer, and job search coach.